2017 Ford Focus Aims To Be Design Leader


  • 2015 Ford Focus Picture

    2015 Ford Focus Picture

    The wraps just came off the 2015 Ford Focus, but the company is already considering its design direction down the road. | March 12, 2014

Just the Facts:
  • The 2017 Ford Focus, which is currently under development, will continue to put a major emphasis on design, the automaker told Edmunds.
  • The Focus will retain the fastback silhouette that has characterized the small car since its launch.
  • Focus buyers, while practical, also pick the car for emotional reasons, such as styling, said Raj Nair, Ford's global product development chief, in a recent interview.

GENEVA — The 2017 Ford Focus, which is currently under development, will continue to put a major emphasis on design, the automaker told Edmunds.

The fourth-generation Focus will retain the fastback silhouette that has characterized the small car since its launch.

Focus buyers, while practical, also pick the car for emotional reasons, such as styling, said Raj Nair, Ford's global product development chief, in a recent interview.

"Design is still critical," Nair said. "Owners talk about rational reasons for purchase, but a fair percentage buy for emotional reasons like styling."

Under the company's One Ford policy, the Focus will be identical the world over, except for small details. The U.S. will continue to get the five-door hatchback and sedan versions.

The 2015 Ford Focus, a revised version of the current Focus compact, debuted earlier this month at the 2014 Geneva Auto Show. It features new front and rear styling and a redesigned interior, along with Ford's newest EcoBoost engine, a 1.0-liter three-cylinder.

Nair said the new face of the Focus is "part of Ford's global design language."

He added: "A family look and a global language are taking root."

Nair said the "direction of this language is currently a topical discussion."

Car shoppers should expect the Focus to follow the lead of the redesigned 2015 Ford Mustang when it comes to future styling.

Nair said the 2015 Mustang "honors the heritage, it's modern and in line with the language. Balancing all three is the challenge."

He also acknowledges that the considerable success of the current Focus might lead Ford to reconsider its usual policy of refreshing a long-established, familiar model with a significantly altered look.

At any rate, Nair said the "sleek look of a coupe," as illustrated by today's model, is something "we'll see for quite some time."

The Focus competes in a highly competitive segment that includes the Chevrolet Cruze, Honda Civic, Hyundai Elantra and Toyota Corolla.

Edmunds says: Your future Ford Focus will punch all the right buttons when it comes to styling.

ADVERTISEMENT
ADVERTISEMENT

Marketplace

up2drive

Get Pre-Approved for a Loan


Car.com

Credit Problems?
We can help you get Financing!

ADVERTISEMENT