2014 Chevrolet Silverado Ad Campaign Features Patriotic Twist | Edmunds.com
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2014 Chevrolet Silverado Ad Campaign Features Patriotic Twist


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Just the Facts:
  • The 2014 Chevrolet Silverado advertising campaign features a patriotic launch date of July 4 and a new song written by Grammy-nominated recording artist Will Hoge.
  • The aggressive marketing campaign for the redesigned Silverado highlights the fight between the Chevrolet truck and its rivals from Ford and Chrysler.
  • The song is entitled "Strong" and debuts on July 4 as a music video, digital download and in a television commercial.

DETROIT — The 2014 Chevrolet Silverado advertising campaign features a patriotic launch date of July 4 and a new song written by Grammy-nominated recording artist Will Hoge.

The aggressive marketing campaign for the redesigned Silverado highlights the fight between the Chevrolet truck and its rivals from Ford and Chrysler. The Silverado targets the 2014 Ford F-150 and the 2014 Ram 1500.

The song is entitled "Strong" and debuts on July 4 as a music video, digital download and in a television commercial.

"The lyrics to Hoge's song speak to the strength of hard-working, honest and dependable men and women," said Chevrolet in a statement. "Also, a tone of American pride is reflected in the launch date of July 4."

The song's lyrics include: "Everybody knows he ain't just tough. He's strong."

Tennessee-born Hoge is known for such songs as "Better Off Now (That You're Gone)" and "Not That Cool."

The marketing campaign begins in Texas, where one of every six pickups in the U.S. is sold and then rolls out throughout the country in the second half of 2013. Automotive News pegs the cost of the ad campaign as more than $300 million, although Chevrolet has not put a price tag on the effort.

The Silverado ad is reminiscent of the emotional "Farmer" 2013 Super Bowl commercial by Chrysler.

Chevrolet has relied on music to sell its trucks, most memorably with the Bob Seger anthem "Like a Rock," which was used on previous Silverado advertising.

Edmunds says: If you find yourself humming "Strong" you'll know Chevy has scored with its new Silverado commercial.

Comments

  • nukedetroit nukedetroit Posts:

    It's debatable how patriotic it is to continue supporting a company whose continued existence is due solely to money robbed from taxpayers by a crooked government.

  • joe_scuba joe_scuba Posts:

    Oddly their patriotic line is BS they build more than 1/2 of these in Mexico.

  • themandarin themandarin Posts:

    US taxpayers funding Mexican workers

  • rope2_ rope2_ Posts:

    THANK YOU SIMPLE AND TRUE.

  • unionbuster unionbuster Posts:

    Having been through Detroit on many occasions, I tend to agree the place should be leveled. Whatever sprouts up in its place would surely be better than what's there now.

  • okbeartoy okbeartoy Posts:

    I have looked a quite a few of these, have not seen one yet that was built in the US. EVERYONE I have seen was built in MEXICO Have only seen the crew cab trucks so far, maybe some of the other cab configurations are built in the US.

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