Buy the X3 if you are looking for utility and fun! I haul my dog and my wife's shopping bags almost daily. It is also my daily driver to work. I can get there in style and have fun with it. It has AMAZING handling. This SAV has good punch to it, too. The only bad thing I would say is the gas mileage.
NAV, styling, sportiness, handling, heated seats, auto headlights, roominess in the rear
Great to drive, well built, but way to complicated gadget wise. If one were to learn to operate everything this vehicle has without repeated references to the manual, one would be qualified to pilot a 747. Setting radio stations required over an hour of poring over the manual. Give me an AC system where I can set the vents and fan speed and not have the computer change it every minute. My husband was seriously considering buying one for himself, but has now changed his mind.
Ride, power, handling. Those are the important things. The rest is bells and whistles
Simplify, simplify, simplify. Or at least provide the ability to manually set all functions.