The new Toyota Crown arrived in the United States last year and basically replaced the Avalon sedan when it was discontinued after the 2022 model year. If you recognize the Crown name it's because that moniker has existed for nearly 70 years, with most of its vehicles sold predominantly overseas. The Crown ended its first run in the U.S. in the early '70s, but it made its return for the 2023 model year.
The Crown focuses on comfort and luxury. We don't expect the 2024 Crown to deviate from that emphasis. On the road, the suspension provides a soft and comfortable ride but lacks real handling feel. All three trim levels come with a hybrid powertrain and all-wheel drive. The standard hybrid powertrain produces 236 horsepower, while the top-level Platinum trim carries a punchier system pushing 340 horses. While Crown owners may not get much excitement from the performance, they will definitely get some relief at the pump as the base hybrid powertrain has an EPA-estimated 41 mpg combined.
There are various options out there for customers looking for a luxury sedan. The Crown seems to be in a segment of its own. It is more premium than other Toyota sedans, its size is in between midsize and large sedans, and its exterior design is eccentric.
Toyota is also carrying the resurrection of the Crown beyond the sedan. The automaker has revealed the Crown nameplate will grace a number of different body styles worldwide, and it's conceivable that some of those will come to the U.S.