Just finished an Audi A6 lease, and was planning to do the easy thing and get into another Audi. Then....I drove the Jaguar XF. I first drove a base XF in premium trim, then I drove XF S AWD. And wow, does the XF S AWD drive! The steering feel, handling, and responsiveness far exceed the Audi and the BMW 5 series. If you care about the joy of driving, you owe it to yourself to check out the XF. It just feels lighter and more responsive. The XF's interior is simple, elegant, uncluttered, reminicent of a comfortable driver's cockpit, which is what I prefer. It has all the safety nannies like lane departure, blind spot warning, LED headlights, and parking aides. If you're looking for a more sophisticated and shiny interior, Audi, BMW, and Mercedes is a better place to look. Finally, the price. The XF S AWD doesn't come cheap, especially the fully loaded models. I decided to to pick the right color combination with custom wheel appearance package, and forgo many of the optional packages. By doing this, the MSRP on my XF S AWD was $7-8K lower than the fully loaded ones. Some dealers (but not all) are willing negotiate, especially at month's end. Most dealers are discounting the them 3-4K, but if you're patient and timing is right, you can potentially double those savings. One more thing, it comes with a 5 year, 60K mile warranty, with prepaid maintenance, something Audi and Mercedes doesn't do and BMW does for 1 year and 10K less.