Buying a car is exciting, but with the price of a new car averaging more than $35,000, it?s more important than ever to understand the true value of a vehicle beyond just the sticker price and monthly payments.
Whether you buy or lease, understanding how much a car will depreciate is the key to getting the most for your money before you drive off the lot. Smart shoppers know that vehicles with strong residual values help maximize your money at trade-in, or tend to have lower monthly lease payments.
With this in mind, we?re unveiling our picks for the 2018 Edmunds Best Retained Value Awards. These awards recognize the brands and models that have the highest projected private party residual value five years after their launch, expressed as a percentage of their average True Market Value® (TMV®), and are part of our ongoing effort to highlight overall vehicle value for shoppers.
Toyota and Porsche are the 2018 brand-level winners in the standard and luxury categories, respectively, with Toyota claiming five model level awards and Porsche claiming another three.
Keep reading to see all the winners of the 2018 Edmunds Best Retained Value Awards.
Winners were chosen based on:
Highest Projected Residual Value after five years, expressed as a percentage of "cash" True Market Value® (i.e., True Market Value less applicable generally available customer cash incentives).
Model awards are based on a computation, for each qualifying model, of: (i) the average cash TMV® price over the first five months (if available; minimum of one month) for such model, and (ii) the average projected five-year depreciation computed for each of the first twelve months after the launch of such model.
Brand awards are based on a computation, for each qualifying brand, of the sales-weighted averages of: (i) the cash TMV® prices for the first five months (if available, minimum of three months) for all qualifying models of such brand, and (ii) the projected five-year depreciation for all qualifying models of such brand.
Model level qualifications:
Only model year 2018 vehicles are eligible.
Model must have been launched by 12/31/2017.
Model must have sales in January 2018 that are not less than 25% of the average sales in that month of all models that fall in its award segment.
Edmunds must have TMV® data for the model for a minimum of one month
Brand level qualifications:
Each Brand must have qualifying models competing in at least four of the 17 award segments.