- Chrysler will show 20 performance- and appearance-modified vehicles at the 2013 SEMA Show in Las Vegas next week.
- Although the company is keeping its high-powered SEMA concepts under wraps until closer to the show's start, it previewed several models today, including an even a tougher-looking version of its all-new 2014 Jeep Cherokee Trailhawk.
- Other SEMA-modded models Chrysler previewed include a surfer-focused Ram pickup and a raised version of the utilitarian Fiat 500L.
AUBURN HILLS, Michigan — Saying it is "mixing tradition with innovation" at the 2013 SEMA Show in Las Vegas next week, Chrysler previewed today a handful of the 20 performance- and appearance-modified vehicles it will display at the annual SEMA aftermarket-components extravaganza.
Chrysler's SEMA presence is anchored by its Mopar service, parts and customer-care brand, which developed and produced almost all of the aftermarket modifications for the vehicles the company will unveil at SEMA. This onslaught includes a variety of heavy-hitting components for several high-performance models Chrysler is keeping under wraps until the show is underway next week.
Front and center of the five SEMA-ready vehicles Chrysler previewed at its headquarters here today was a beefed-up vision of the all-new 2014 Jeep Cherokee, just now hitting dealer showrooms. The Cherokee Trail Carver starts as a Cherokee Trailhawk with a 3.2-liter V6 modded with a cold-air intake and cat-back exhaust. It wears special paint and "Orange Crush" color for its tow hooks, graphics detailing and wheel logos. Most noticeable are the Jeep's slightly upsized tires with an overt mud tread and a concept roof basket.
Inside, the Cherokee Trail Carver has Katzkin-brand Amaretto leather seats and a liberal leathering of other surfaces, as well as Jeep's Cargo Management Receiver System, a bar running along the passenger-side interior that accepts a variety of modular components as attachments.
Chrysler also revealed the Ram Sunchaser, a Ram 1500 crew cab pickup converted into Mopar's vision of a surfer's dream pickup. The special concept roof rack and bed-mounted rack team up to accommodate long or short surfboards, while the truck's standard RamBox cargo holder on the driver side has been modified with a water tank to supply a hand shower.
The Ram Sunchaser's bed has a concept pop-up rear-facing seat to facilitate hanging out in presumed surfer fashion. The truck's resplendent Vibrance Orange Blast paint is the background for wide fender flares and concept 17-inch beadlock wheels. The Hemi V8-powered Sun Chaser has a special hood and its ride height is jacked up by 2 inches.
Chrysler isn't overlooking its Fiat brand at SEMA, displaying the 500L Adventurer, which also puts a 1-inch raised ride height to good effect, its special 8-inch wheels and jumping graphics making the lumpy 500L look almost off-road purposeful.
The 500L Adventurer's seats are swathed in Katzkin perforated suede upholstery and the interior features several Mopar convenience accessories such as a seatback coat hanger and cargo organizer. The 500L's 2.4-liter four-cylinder benefits from a cold-air intake and cat-back treatment.
Chrysler's 300C large car has long been a favorite of the bling-oriented phylum of the SEMA kingdom, so the automaker is showing up at the 2013 show with a heavily appearance-modified version of the big sedan.
Phantom Black tri-coat paint covers nearly everything on the 300C's exterior, save the 20-inch alloys finished in Mopar bronze. The SEMA-modded 300C also has a menacing 13-inch black grille surround and is threateningly lowered on Mopar coil-over shocks.
Inside the 300C there's Katzkin "bisque" leather, and the seats are embroidered with Chrysler's seminal "Imported From Detroit" logo.
Anxious to hike the image of its under-appreciated Dodge Durango full-size SUV, Chrysler's bringing one to SEMA decked out with monster 22-inch wheels, a lowering kit and a big-brake kit, in addition to a gnarly louvered hood and the SEMA-requisite extrovert graphics.
Edmunds says: Chrysler uses a ton of design and engineering talent every year to create its SEMA-modified models. Enthusiasts are certain to be even more jacked when the company reveals its high-performance-oriented SEMA showcars next week.