Rinspeed Readies microMAX for 2013 Geneva Auto Show | Edmunds

Rinspeed Readies microMAX for 2013 Geneva Auto Show

2013 Geneva Auto Show

2013 Geneva Auto Show

Just the Facts:
  • Swiss manufacturer and tuning designer Rinspeed has released more details about its microMAX concept before its 2013 Geneva Auto Show debut.
  • Interior amenities include a coffee machine, tablets, refrigerator and Wi-Fi.
  • Rinspeed says the microMAX would cost $7,000-$13,000 if it entered production.

GENEVA — Rinspeed has further described its microMAX carpooling vehicle ahead of its March debut at the 2013 Geneva Auto Show.

The Swiss carmaker teamed up with Harman and TRW for this vehicle that it calls the "networked swarm car." It was built to merge personal and public transportation, and subsequently maximizes passenger space while keeping a compact body. The four-passenger concept uses upright seats, has lightweight Plexiglas windows and is about 12 feet long by 7 feet tall.

"We have developed an intelligent and eco-friendly mobility concept that combines the benefits of personal transportation with those of taxis, car-sharing services and carpool concepts as well as those offered by public transit," said Rinspeed founder and CEO Frank Rinderknecht.

The interior "lounge" includes amenities like a coffee machine, refrigerator, tablets for passengers and Internet access.

Harman developed an application for the microMAX that uses cloud technology to plan and execute travel routes for passengers. Members of the self-dubbed "urbanSWARM" community would access the app to see routes, traveling speeds and passenger occupancy.

The all-electric microMAX is powered by a forklift drive system and has an acoustic pedestrian safety system. Rinspeed plans on drivers using urban recharging stations, and, if the concept actually enters production, the price range would be $7,000-$13,000 depending on the upgrades selected.

Edmunds says: We were sold at the coffee machine.

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