By Philip Reed
Picture this: You're sitting in the sales office at a dealership ready to start negotiating for the new car
you want. The salesman leans back, smiles and says, "OK, make me an offer." What do you say? You don't want
to pay more than you have to, and everyone knows you should "never pay retail." But you also don't want to
make your offer so low he boots you out of the office. So you take a deep breath and do what buyers have
done for years: you guess.
But wait! There's a better way than low-balling or just picking a number out of the air. Before you go car
shopping, check Edmunds.com's TMV®. It stands for True Market Value, and it is the
number for car buyers. Sound good? Read our article to get all the details about how TMV works and how it
can help you get a fair deal.
Read more about TMV