Porsche Shines, Scion Tumbles in J.D. Power and Associates 2013 Initial Quality Study
- Porsche knocked Lexus out of 1st place in the J.D. Power and Associates 2013 Initial Quality Study, while Scion tumbled to last place.
- GMC ranked 2nd in the study, a major improvement over its 2012 score.
- Lexus took 3rd place among nameplates in the 2013 study.
WESTLAKE VILLAGE, California — Porsche knocked Lexus out of 1st place in the J.D. Power and Associates 2013 Initial Quality Study, while Scion tumbled to last place.
GMC ranked 2nd in the 2013 study, a major improvement over its 2012 score. GMC was ranked 12th last year. Jaguar and Porsche tied for 2nd place in the 2012 study. Jaguar fell to number nine in the 2013 study.
Lexus took 3rd place among nameplates in the 2013 study. Infiniti was 4th and Chevrolet was 5th.
Scion's performance is the most surprising, since it ranked above Ford, Land Rover, Dodge, Mitsubishi, Volkswagen, Mini and Fiat in the 2012 Initial Quality Study. Smart took last place in 2012 but showed a dramatic improvement in the 2013 study, coming in at number 20 out of 33 nameplates.
Among the 26 model-level segment awards, Chevrolet received five, while Honda, Kia, Mazda and Porsche each received two.
Chevrolet model winners are the 2013 Chevrolet Avalanche, Camaro, Impala, Silverado and Tahoe.
The 2013 Honda Civic and CR-V took home model-level segment awards, along with Porsche for the 2013 Porsche Boxster and 911.
Also receiving segment awards are the 2013 Kia Soul and Sportage, the 2013 Mazda 2 and MX-5 Miata, 2013 Acura TL, 2013 Buick Encore, 2013 Cadillac Escalade, 2013 Chrysler Town & Country, 2013 Ford Mustang, 2013 GMC Sierra LD, 2013 Hyundai Genesis, 2013 Infiniti FX, 2013 Mercedes-Benz GLK-Class, 2013 Nissan Murano, 2013 Smart Fortwo and 2013 Toyota Camry.
"Clearly, General Motors had a really good performance in the study which should help give them some momentum as they introduce a slew of new products, including 2014 Chevrolet Silverado," said Michelle Krebs, Edmunds senior analyst.
She added: "Scion's performance in the study calls into question whether the Scion experiment is working. Sales there have not been great, except for the Scion FR-S. Toyota needs to do some digging into what that's all about and why Scion isn't resonating with consumers."
The 2013 U.S. Initial Quality Study is based on responses from more than 83,000 purchasers and lessees of new 2013 cars, trucks and multi-activity vehicles. Respondents are surveyed after 90 days of ownership.
J.D. Power and Associates also noted "the majority of problems owners experience with their new vehicle in the first 90 days of ownership are design-related rather than manufacturing defects."
"For example, the component may be working as designed, but owners deem it a problem because it may be difficult to understand or operate," according to the study.
"Few can be fixed," said J.D. Power and Associates.
When owners take their vehicle to a dealership for a design-related issue, the problem is fixed only 13 percent of the time. Power did not provide examples of design-related issues.
"Automakers are investing billions of dollars into designing and building vehicles and adding technologies that consumers desire and demand, but the risk is that the vehicle design, or the technology within the vehicle, in some cases may not meet customer needs," said David Sargent, vice president of global automotive at J.D. Power. "The successful companies will be those automakers that find a way to give customers the technology they want while at the same time making it sufficiently intuitive so all customers find it easy to use."
Edmunds says: Kudos to the winners in this highly regarded survey.