Kid-Friendly Toyota Camatte57s Shows Off Automaker's Playful Side


  • Toyota Camatte57s Picture

    Toyota Camatte57s Picture

    Toyota Camatte57s. | June 11, 2013

10 Photos

Just the Facts:
  • The build-it-yourself Toyota Camatte57s concept debuted at the Tokyo toy show, with an eye toward driver's training for the preschool set.
  • The Toyota Camatte57s features 57 lightweight panels that can be finished in a rainbow of colors.
  • The pedals and seats of the car can be adjusted so "that even children can drive," Toyota said.

TOKYO — The build-it-yourself Toyota Camatte57s concept debuted at the Tokyo Toy Show, proving once again that the Japanese automaker has a playful side. There are no plans to build the electric Camatte57s.

The Toyota Camatte57s features 57 lightweight panels that can be finished in a rainbow of colors. It seats three.

The pedals and seats of the car can be adjusted so "that even children can drive," Toyota said.

"The position of the right-hand rear seat will let adults help with steering and braking, so the youngsters can make an early start on developing their driving skills in appropriate, safe places, off the public highway."

Photos of different iterations of the car show one with a hood made up of different colors and another with a sportier look featuring wide stripes.

The automaker said the name Camatte is from the Japanese word for "care." The "s" stands for the Japanese word "sawaru," which means to touch. The 57 represents the number of panels.

Automakers have long tried to figure out what kids like in order to bring them into the fold years before they can drive. Porsche once sent its advertising agency into a San Francisco kindergarten and asked kids to draw their dream car. Nearly every one of them drew a red convertible that looked like a primitive Porsche.

Edmunds says: One of the wackier concepts from Toyota.

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