Honda Beefs Up Effort To Save Endangered Drive-In Theaters


  • Honda Project Drive-In Picture

    Honda Project Drive-In Picture

    Honda is increasing its Project Drive-In effort. | September 16, 2013

Just the Facts:
  • Honda on Monday said it is increasing its Project Drive-In effort to save drive-in theaters facing closure due to the end of 35mm film distribution.
  • Honda is adding four more digital projectors to its national effort.
  • The four additional winning theaters will be announced on September 23.

TORRANCE, California — Honda on Monday said it is increasing its Project Drive-In effort to save drive-in theaters facing closure due to the end of 35mm film distribution.

Honda is adding four more digital projectors to its national effort. This brings to nine the total number of drive-in theaters helped by the program. The Japanese automaker is hoping to set an example with its Project Drive-In and spur grassroots efforts to save more than 100 other drive-in theaters around the country.

"The emotional reactions we received from the first five winning drive-ins helped us realize the real-world impact Project Drive-In is having on these small businesses and their surrounding communities," said Alicia Jones, manager of Honda & Acura social marketing. "We are honored to increase our support of even more drive-in theaters."

The four additional winning theaters will be announced on September 23.

Honda said it has received more than 2-million votes at www.projectdrivein.com.

Participants helped to select the five winning theaters. They include the 99W Drive-In in Newberg, Oregon; Cherry Bowl Drive-In in Honor, Michigan; Graham Drive-In in Graham, Texas; McHenry Outdoor Theater in McHenry, Illinois and Saco Drive-In in Saco, Maine. Each will receive a digital projector donated by the automaker.

Project Drive-In launched on August 9 to raise awareness of the plight of drive-ins.

Edmunds says: More votes mean more help for a staple of American popular culture.

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