2013 Hackomotive Winners Focus on Building Trust in Car-Buying Experience


  • 2013 Hackomotive Picture

    2013 Hackomotive Picture

    The 2013 Hackomotive event was designed to reimagine the car-shopping experience. | March 04, 2013

Just the Facts:
  • The winners of the 2013 Hackomotive, an Edmunds event designed to reimagine the car- shopping experience, focused on building trust between the consumer and the salesperson.
  • Two 1st prize-winning teams recommended a process that, using social media and other input, matches a car salesperson to an individual car shopper by interest and expertise.
  • Edmunds award $28,000 to the winners of the competition.

SANTA MONICA, California — The winners of the 2013 Hackomotive, an Edmunds event designed to reimagine the car-shopping experience, focused on building trust between the consumer and the salesperson.

Two 1st prize-winning teams recommended a process that, using social media and other input, matches a car salesperson to an individual car shopper by interest and expertise.

Edmunds award $28,000 to the winners of the competition.

"Most of the ideas conveyed the theme that car shopping is not just about making a purchase, but about creating a trust-based relationship," said Edmunds.com CEO Avi Steinlauf.

The two 1st-place teams are Tegrity and My Motive.

Tegrity's idea demystifies and humanizes the auto salesperson, giving he or she "a reputation and an identity" in order to create trust and loyalty.

My Motive matches the car shopper to a salesperson via attributes and expertise such as truck specialist or green-car specialist to improve rapport and to create higher customer satisfaction at the point of sale.

The 2nd-place team, Grease Monkey, suggested that consumers be offered real-time information about their car's operation, any necessary diagnostics, relevant quick fixes, links to local service bays and bids for repairs.

Third-place winner Cartell presented a creative "safety in numbers" car-shopping concept that relies on the power of group buying to get the best price.

Over 100 people from around the U.S. participated in the event. Judges included Michael Accavitti, vice president of automobile marketing for America Honda; Stacey Coopes, CEO of FordDirect; Tamara Darvish, executive vice president of Washington, D.C. area dealer group DARCARs and Carl Sewell, chairman and CEO of Sewell Automotive Companies.

More information can be found at Hackomotive.com.

Edmunds says: A brainstorming event that holds real promise for improving the car-shopping experience for consumers.

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