NAVIGATION
Introduction
Step 1: Know the Market
Step 2: Price Your Car Competitively
Step 3: Give Your Car "Curb Appeal"
Step 4: Where to Advertise Your Car
Step 5: Create Ads That Sell
Step 6: Showing Your Car
Step 7: Negotiate For Your Best Price
Step 8: Handling Complications
Step 9: Finalize the Sale
Step 10: After the Sale
Checklist

PHOTOS
Buy - Sell - Trade
(Enlarge photo)
When you negotiate with a buyer, it's your opportunity to play car salesman.


Selling Tips

10 Steps to Selling Your Car
Step 7: Negotiate For Your Best Price
By Philip Reed, Senior Consumer Advice Editor
Email

If a person comes to look at the car and it passes their approval after a test-drive, you can expect them to make an offer. Most people are uncomfortable negotiating, so their opening offer might take several forms.

"I like the car, but…." This is the softest way to negotiate on the price. They may not even state that the price seems too high. If they say, "I like the car, but…" and then lapse into uncomfortable silence, you might consider an appropriate response. If you really want to move the car, you could say, "How much would you be willing to pay?"

"What's your best price?" This is a more direct way to probe the seller to find out how much he or she will come down. If you get this from a prospective buyer, don't seem too eager to reduce your price.

"Would you accept…?" Now we're getting somewhere. This buyer has thought it over and is making an offer. But the offer is being presented in a polite manner designed to allow for a counter offer.

"Take it or leave it." This buyer is making an offer that supposedly leaves no room for a counter offer. In reality, this buyer might be bluffing. Still, they are sending a message that they are close to their final price. The only way to know for sure whether it really is a "take it or leave it" offer is to leave it — and let them leave. They may return tomorrow ready to pay your price.
The above are just a few of the openers you might encounter. Think of your responses ahead of time so you won't be caught unprepared. In general, it's a good idea to hold to your price when your car first goes up for sale. If you don't get any buyers right away, you'll know you have to be flexible about the price.

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