TMV - True Market Value | Edmunds TMV - True Market Value®

Need a little confidence to go eyeball-to-eyeball with the salesman? Edmunds' True Market Value pricing will get you there. It's what other shoppers are paying in your area, including options, the car's color and any available incentives. Our TMV figures are based on the actual sales of other cars of its kind in your region and then adjusted for further accuracy using calculations designed by the mathematicians at There's no more need to guess at figures between the invoice price and sticker price; TMV narrows it down to a specific, realistic amount you can use when negotiating for a car.

How to Use TMV

By Ronald Montoya

See What Others Pay for New and Used Cars

Edmunds True Market Value (TMV®) pricing is a powerful tool that helps you identify a good deal on a new or used car. Based on actual sales data, TMV is a guide to what other people in your area paid for the same car.

Knowing the TMV price helps you gain insight on a price quote and negotiate the price of a new car as well as the value of your trade-in vehicle. Additionally, private-party buyers and sellers can use TMV to set the price of used cars. Read our article to get all the details about how TMV works and how it can help you get a fair deal.

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