Bought our Rav 4 after having a 06 Tacoma and very impressed with it. My wife loves it. The ride is good, the power is exceptional, and the fuel economy is right where we need it. We got the Sport model so we got the 18 in alloys along with the leather and moonroof options, the heated seats are nice in the winter.
Heated leather seats, fuel economy, power, looks, comfort, pretty much impressed with the whole lot.
Better sound system. Better placement of heated seat controls, cup holders to close to controls. Aux plug needs to be on console not inside the cd holder, I guess the 09 have changed that.