2023 Rolls-Royce Cullinan

If you're looking for the most luxurious SUV on sale today, at any price, look no further than the Rolls-Royce Cullinan. When it was introduced in 2019, its SUV body style and controversial styling raised the eyebrows of traditional Rolls-Royce clientele. Once you looked inside, though, the luxury appointments and expert craftsmanship were a reminder that the Cullinan is very much a Rolls-Royce. From its myriad paint combinations to its rear seat arrangement to specific constellations you can have displayed in the headliner, the Cullinan can be personalized to almost no end and will impress even the most discerning and particular buyer.

The main reason for buying a Rolls-Royce is to drive what is arguably the most luxurious vehicle on the road. The Cullinan, despite its more trendy SUV body style, is unequivocally a Rolls-Royce when it comes to pure, unadulterated luxury. What isn't upholstered in the highest-quality leather is usually covered by a hand-cut wood veneer, with or without custom inlays. Even the carpeting is more luxurious than what you'll find in the nicest of homes. But that's not to say you can't get the Cullinan a little dirty. With standard all-wheel drive and adjustable air suspension, the Cullinan can traverse dirt roads that would otherwise deter another Rolls-Royce.

If you want something a little less staid and a little more new money than a traditional Rolls-Royce, there are a few options in the ultra-luxury SUV segment. The Cullinan's closest competition is the Bentley Bentayga. This British-built SUV is available in standard- and extended-wheelbase versions and can be personalized with a huge array of options. Another option is the Mercedes-Maybach GLS SUV. Based on the impressive Mercedes-Benz GLS SUV, the Maybach version adds some extravagant styling, extra legroom, and impressive tech for buyers who would prefer the look and feel of a Mercedes.

Our make-believe money would be spent on the Cullinan Black Badge to ensure we eke out every ounce of performance from the big Rolls. Not only does the Black Badge come with a boost in engine output, but it also handles a bit better without sacrificing much, if any, of the refined ride that made Rolls-Royce famous. As an added bonus, we like the black chrome exterior trim and special carbon-fiber interior trim unique to the Black Badge model.