Nissan Targets 2015 Detroit Auto Show for 2016 Nissan Titan Debut


  • 2014 Nissan Titan Picture

    2014 Nissan Titan Picture

    Nissan plans to do battle in the competitive pickup truck segment with a redesigned 2016 Titan. The 2014 model is pictured here. | February 25, 2014

Just the Facts:
  • Nissan plans to take the wraps off its redesigned 2016 Titan pickup at the 2015 Detroit Auto Show.
  • The new truck will target 93 percent of the full-size, light-duty pickup market, the automaker told Edmunds.
  • A more competitive Titan lineup will add a regular cab model and a V6 engine.

CHICAGO — Nissan plans to take the wraps off its redesigned 2016 Titan pickup at the 2015 Detroit Auto Show.

Assuming no unexpected issues pop up, Nissan spokesman Dan Bedore told Edmunds, "you will see (it) at Detroit auto show time."

The 2015 Detroit Auto Show is slated for next January.

Nissan Titan sales have struggled since the current-generation pickup truck debuted in 2004.

Over that time period, Nissan has done little to improve the Titan's competitiveness. The automaker sold about 15,700 pickups in 2013. By comparison, industry leader Ford sold around 763,500 pickups, which includes light- and heavy-duty pickups.

Nissan is aiming for the light-duty segment, composed of the 2014 Chevrolet Silverado 1500, Ford F-150, GMC Sierra 1500, Ram 1500 and the Toyota Tundra.

"The new Titan will get us into 93 percent of the market segment," Nissan's Fred Diaz said during a recent interview. Diaz is Nissan North America's senior vice president of sales, marketing, parts and service.

Since its debut, Titan's line has been limited to two models, an extended cab and a crew cab. In addition, only one engine has been offered, a V8. Titan's model line has lacked a regular cab, V6 model that it could market as a low-priced entry to tradesmen and fleets.

Ford, meanwhile, offers a range of V6 and V8 engines, a regular cab model and a long list of options.

Sources say Nissan's redesigned 2016 Titan will be available with a gasoline-fueled V6 engine. Nissan already has announced that an optional Cummins V6 diesel will be available. Additionally, a regular cab will be added.

"Our problem currently is the Titan does not have a regular cab," Bedore said. "We are missing a big chunk of the business."

Edmunds says: Nissan is nearly ready to give buyers a true competitive choice in the full-size pickup segment.

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