- LaFontaine Automotive Group raises $250,000 in 2013 for the Leukemia & Lymphoma Society.
- The group also donated $155,000 to enhance a local park.
- LaFontaine produces the "Beyond the Badge" video series with the Washtenaw County Sheriff's department.
DETROIT — The LaFontaine Auto Group in Metro Detroit is serious about improving the lives of those in its community. Led in these efforts by siblings Owner/Dealer Principal Ryan LaFontaine and Business-to-Business Director Kelley LaFontaine, the family-owned dealership group has raised hundreds of thousands of dollars for the fight against blood cancers.
This money is earmarked for the University of Michigan Hospital to use for research grants. In the past four years, the group has raised and donated more than $750,000.
In 2013 thus far, the LaFontaine Auto Group has raised more than $250,000 for the Leukemia & Lymphoma Society. Money has come from donations, raffles, T-shirt sales and charity events, including LaFontaine's Annual Nine & Wine Event.
As a result of their efforts, Ryan LaFontaine was named Michigan Chapter Man of the Year in 2010 and 2013, and his sister Kelley LaFontaine was named 2011 National Woman of the Year by the Leukemia & Lymphoma Society. Both Ryan, a cancer survivor, and Kelley are passionate about finding a cure for blood cancer.
In addition to raising funds to fight cancer, the LaFontaine Auto Group partners with the Washtenaw County Sheriff's department to produce "Beyond the Badge," an online video series aimed at sharing the stories of the residents and sheriff's office of Washtenaw County.
"The purpose of the series is to humanize the sheriff's department and help connect the community and sheriff in new ways. One of our core values is to be ingrained in the community we work and live in," says Jason Stum, digital marketing manager for the LaFontaine Automotive Group.
Carlos Mojica, e-commerce and business development center director, says the goal of the LaFontaine Auto Group is to "Not just give back to the community, but to give back in useful ways. It is very important that we do more than sell cars in our community, but that we make a difference in our community."
In 2013, the LaFontaine family also donated $155,000 to Milford, Michigan's Central Park. With the funds, park officials hope to build an amphitheater for community enjoyment.
The LaFontaine Automotive Group consists of Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jeep, Kia, Nissan, Ram, Scion, Toyota and Volkswagen new vehicle dealerships, along with the used car Clearance Center.
Edmunds says: The LaFontaine Auto Group is working to improve the lives of those in its community.