Ford Backs Dealers With Plan for Repairing Aluminum Panels on 2015 F-150


  • 2015 Ford F-150 Picture

    2015 Ford F-150 Picture

    Ford is lending a hand to dealers and owners of body shops when it comes to replacing and repairing damaged aluminum panels on the 2015 Ford F-150. | January 27, 2014

Just the Facts:
  • Ford has unveiled a collision repair program for dealers and owners of body shops when it comes to fixing the aluminum body panels on the 2015 Ford F-150, a move that should reassure car shoppers, the company told Edmunds.
  • Ford will subsidize 20 percent or up to $10,000 for training and equipment at U.S. dealerships to repair the truck's aluminum panels.
  • "The insurance costs and repair costs to consumers will be competitive with the current trucks," said Mike Levine, a Ford spokesman, told Edmunds.

DEARBORN, Michigan — Ford has unveiled a collision repair program for dealers and owners of body shops when it comes to fixing the aluminum body panels on the 2015 Ford F-150, a move that should reassure car shoppers, the company told Edmunds.

Ford will subsidize 20 percent or up to $10,000 for training and equipment at U.S. dealerships to repair the truck's aluminum panels.

Because of the program, "the insurance costs and repair costs to consumers will be competitive with the current trucks," said Mike Levine, a Ford spokesman, in a phone conversation on Monday.

The 2015 F-150 also features a modular design, which means that some parts can be easily replaced in the event of an accident.

Levine added: "What this means for car buyers is that in the event of an accident with the (2015) F-150, we've made it so it's designed for easy repair. It's easier to repair due to the modular body panels on some parts of the truck. This could save hours of labor time versus the previous truck."

Levine said the automaker is committed to helping its Ford and Lincoln dealers with the costs to upgrade their service bays and train technicians to work on the 2015 F-150. Ford is providing a full rebate for technical training classes for one technician at participating dealerships.

Ford unveiled the redesigned F-150 at the 2014 Detroit Auto Show earlier this month.

The truck caused an industry sensation because of its unusual aluminum body panels that cut the truck's weight by 700 pounds compared to the 2014 model. Aluminum, however, is more expensive than the traditional steel body panels, prompting concerns from dealers and customers.

Edmunds says: This is a smart move on the part of Ford. Car shoppers can be reassured that efforts are being made to keep repair costs low and insurance premiums competitive on the 2015 F-150.

Comments

  • rayzor rayzor Posts:

    Love this new truck but the math just doesn't add up. Ford subsidizing 20% or up to $10000 for Training and equipment to repair their F150s; a private repair shop will have to absorb the other 80%. This is just to repair one truck, so somehow the repair shop will have to pass that expenses along to the customers if I am the owner. So, it means the repair will be more expensive or everyone will be paying more for their repairs in the future...

  • rayzor rayzor Posts:

    As fas as the modular design of the truck, that means replacement part will be very expensive, these are military grade aluminum or 6000 series, especially at the first few years for this truck anyways, until since there will be few if any so called OEM/aftermarket parts (due to the Ford's exclusive modular design) to compete against Ford's own factory parts. Don't get me wrong, I am trying to build a case for me to go and order one of these new F150, so I must weight both sides...or I can just buy one of the current models where I know parts are plenty (reasonably priced) and can be repaired any where, again, reasonably price...But miss out on all the new features of the new truck...Tough choice

  • greenpony greenpony Posts:

    Or, rayzor, you could buy a truck from one of Ford's competitors...

  • greenpony greenpony Posts:

    Or, rayzor, you could buy a truck from one of Ford's competitors...

  • rayzor rayzor Posts:

    "Or, rayzor, you could buy a truck from one of Ford's competitors..." Hahaha, Funny!!

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