August Car Sales Boom as Consumers Crowd Showrooms | Edmunds.com
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August Car Sales Boom as Consumers Crowd Showrooms


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Just the Facts:
  • Robust car sales in August mean stronger resale values for consumers and healthier bottom lines for automakers, says Edmunds.
  • Projected August sales are expected to show a 10.9 percent increase from July 2013 and a 13.3 percent increase from August 2012.
  • General Motors and Honda will lead the pack in terms of August sales.

SANTA MONICA, California — Robust car sales in August mean stronger resale values for consumers and healthier bottom lines for automakers, says Edmunds.

Projected August sales are expected to show a 10.9 percent increase from July 2013 and a 13.3 percent increase from August 2012. Edmunds forecasts that 1,455,911 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.6 million.

"Car buyers are continuing their steady march into car dealerships and they'll keep marching right through Labor Day weekend with attractive deals and promotions luring them in," said Michelle Krebs, Edmunds senior analyst. "While retail sales are strong in August, automakers are further reducing their dependence on fleet sales."

This month's fleet percentage of total sales looks to be the lowest since at least 2007.

"The result will be stronger resale values for customers buying new cars and healthier bottom lines for automakers," Krebs said.

General Motors and Honda will lead the pack in terms of August sales.

Edmunds projects that General Motors could deliver its highest single-month sales since September 2008. GM also stands to gain the biggest piece of market share of any major manufacturer from July to August.

Honda's projected 19.3 percent year-over-year sales increase will be the biggest gain by any major automaker in August.

Automakers will report official August sales early next week.

Edmunds says: The boom in auto sales is helping to fuel the economic recovery.

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