2014 Mazda 6 Hooks Up With Star Trek Into Darkness Movie | Edmunds.com
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2014 Mazda 6 Hooks Up With Star Trek Into Darkness Movie


Just the Facts:
  • A new co-branded TV spot for the 2014 Mazda 6 and the Star Trek Into Darkness movie has debuted.
  • The TV advertisement is one piece of a movie partnership between Mazda and Paramount Pictures.
  • Mazda is also featured in Paramount's Star Trek app.

IRVINE, California — A new co-branded TV spot for the 2014 Mazda 6 and the Star Trek Into Darkness movie has debuted.

The TV advertisement is one piece of a movie partnership between Mazda and Paramount Pictures.

Mazda is also featured in Paramount's Star Trek app.

Mazda's Star Trek app integration features a new mission that will launch each week for five weeks, starting today.

Users will complete missions by taking part in various scavenger hunts that include finding Star Trek and Mazda content in the real world, including dealer showrooms. Participants have the chance to win ticket giveaways and movie posters.

Star Trek Into Darkness debuts May 17.

Edmunds says: The Starship Enterprise and the 2014 Mazda 6 have a lot in common, according to this new advertising effort.

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