2013 Volkswagen Beetle, Sunny Disposition Star in 2013 Super Bowl Ad


  • 2013 Volkswagen Beetle Picture

    2013 Volkswagen Beetle Picture

    The 2013 Volkswagen Beetle is the star of the automaker's 2013 Super Bowl commercial. | January 28, 2013

2 Photos

Just the Facts:
  • Volkswagen's 2013 Super Bowl commercial features the 2013 VW Beetle and a sunny Minnesotan with a Caribbean accent.
  • The feel-good advertisement includes the tagline: "Get in. Get happy."
  • Volkswagen said the commercial is "designed to bring a jolt of happiness to viewers' daily lives."

HERNDON, Virginia — Volkswagen on Monday took the wraps off its 2013 Super Bowl commercial, which features the 2013 Volkswagen Beetle and a sunny Minnesotan with a Caribbean accent.

The feel-good advertisement includes the tagline: "Get in. Get happy."

Volkswagen said the commercial is "designed to bring a jolt of happiness to viewers' daily lives."

"This 2013 Volkswagen Game Day commercial is set in a typical office with a 'case of the Mondays,'" said Volkswagen in a text that accompanies the YouTube video. "Enter Dave and his newfound sunny disposition (that manifests itself in a curious way), all thanks to his new 2013 Volkswagen Beetle. Get in. Get happy."

Volkswagen says that Dave, who hails from Minnesota, "brightens up his dreary office environment with a positive attitude and inexplicable Caribbean accent."

Volkswagen teased its 2013 Super Bowl commercial last week with a video featuring reggae singer Jimmy Cliff teaching YouTube meltdowns to smile.

The automaker's 2013 Super Bowl ad is set to air during the second quarter of the game. The bar is high for Volkswagen's Super Bowl advertising effort. Edmunds has named The Force, the 2012 Super Bowl commercial for the Volkswagen Passat the best Super Bowl car ad of all time.

Edmunds says: Volkswagen seems to strike just the right note for the times with its 2013 Super Bowl commercial. But is it enough to top The Force?

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