2013 Shaping Up as Year of the Truck
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2013 Shaping Up as Year of the Truck


Just the Facts:
  • Edmunds.com projects 15 million new car sales in 2013 and says the resurgence in the housing market may trigger the Year of the Truck.
  • In 2013 trucks will regain some of their market share, thanks to new products like the 2014 Chevrolet Silverado.
  • "Consumers will continue to benefit from exciting new models and technologies - and potentially lower prices - as automakers continue to battle for market share," said Dr. Lacey Plache, Edmunds.com chief economist.

SANTA MONICA, CaliforniaEdmunds.com projects 15 million new car sales in 2013 and says the resurgence in the housing market may trigger the Year of the Truck.

If new car sales hit the 15 million mark, it would reflect a 4 percent increase over 2012.

While next year's sales won't have as much momentum as recent post-recession years, there is still plenty of optimism in the auto industry.

"What's especially encouraging is the current competitive strength among the automakers," said Dr. Lacey Plache, Edmunds.com chief economist. "Consumers will continue to benefit from exciting new models and technologies - and potentially lower prices - as automakers continue to battle for market share."

In 2013 trucks will regain some of their market share, thanks to new products like the 2014 Chevrolet Silverado. General Motors recently unveiled fully redesigned 2014 Silverado and GMC Sierra full-size pickup trucks. They are among the most important models introduced since the company was bailed out by the federal government. The trucks are expected to go on sale in the spring.

Home building is expected to increase in 2013. When construction booms, so does the market for trucks, which are favored by builders and contractors.

"Rising home prices make consumers feel wealthier, which translates into greater consumer confidence to make large purchases such as a new car," Dr. Plache said.

Edmunds says: The outlook for the auto industry in 2013 looks positive and pickup trucks are likely to factor in heavily to the increased sales numbers.

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