2013 Rolls-Royce Ghost Golden Sunbird Debuts


  • 2013 Rolls-Royce Ghost Golden Sunbird Picture

    2013 Rolls-Royce Ghost Golden Sunbird Picture

    The wraps have come off the 2013 Rolls-Royce Ghost Golden Sunbird. | September 19, 2013

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Just the Facts:
  • The 2013 Rolls-Royce Ghost Golden Sunbird is a one-off custom vehicle that honors an ancient Chinese symbol, the company said.
  • The custom Ghost features touches of gold exterior paint and gold embroidery in the cabin.
  • Almost three in four Rolls-Royce Ghosts sold around the world are commissioned with custom details, said Rolls-Royce.

GOODWOOD, England — The 2013 Rolls-Royce Ghost Golden Sunbird is a one-off custom vehicle that honors an ancient Chinese symbol, the company said.

The custom Ghost features touches of gold exterior paint and gold embroidery in the cabin. Golden sill plates note that the Ghost is "one of one."

Pricing was not announced and the company did not say if the luxury car is bound for a specific customer. The car with the Midas touch was unveiled on the Rolls-Royce Facebook page.

Almost three in four Rolls-Royce Ghosts sold around the world are commissioned with custom touches, said Rolls-Royce. The number of custom Ghosts sold in Asia, including China, is on the rise. Rolls-Royce said 48 percent of Ghosts sold there in the first quarter of 2013 featured custom details, compared with 30 percent in 2011.

Custom additions can be as simple as the owner's initials embroidered into the headrests.

But Rolls-Royce said it has also honored "more elaborate commissions," including sourcing wood trim from a tree on a customer's estate to creating exterior paint "matched to a favorite lipstick."

Edmunds says: Rolls-Royce continues to target wealthy Chinese buyers with its custom cars.

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