2013 Ferrari FF To Get iPad Minis, Siri Integration


  • 2013 Ferrari FF, Apple Picture

    2013 Ferrari FF, Apple Picture

    The 2013 Ferrari FF will get standard iPad Minis and Siri integration. | March 08, 2013

2 Photos

Just the Facts:
  • The 2013 Ferrari FF will get a pair of iPad Minis and Siri Eyes Free integration as standard equipment, Ferrari said on Thursday as the automaker detailed some of the results of its collaboration with Apple.
  • The iPad Minis will be installed in the headrests as part of a new rear-seat entertainment package.
  • Ferrari noted in a statement that it has started "working together on products" with Apple.

MARANELLO, Italy — The 2013 Ferrari FF will be fitted with a pair of iPad Minis and Siri Eyes Free integration as standard equipment, Ferrari said on Thursday as the automaker detailed some of the results of its new collaboration with Apple.

The iPad Minis will be installed in the FF's headrests as part of a new rear-seat entertainment package.

Ferrari noted in a statement that it has started "working together on products" with Apple. The automaker describes the Ferrari FF upgrades as the first results of its relationship with Apple.

Last November, Apple's Eddy Cue joined Ferrari's board of directors. Cue is Apple's senior vice president of Internet Software and Services. He oversees Apple's content stores, including the iTunes Store, App Store and the iBookstore, as well as Siri, Maps, iAd and Apple's iCloud services.

Ferrari is not the first automaker to bring Siri into the car. Honda announced earlier this year that the 2013 Honda Accord and 2013 Acura RDX and ILX models will feature Siri as a dealer-installed option. General Motors announced at the 2012 Los Angeles Auto Show that the 2013 Chevrolet Sonic will integrate Siri.

Edmunds says: The 2013 Ferrari FF gets the first Apple treatment. Other Ferrari vehicles are sure to follow in this high-profile affinity-marketing push.

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