

(Enlarge photo)
Showing the salesperson Edmunds.com's True Market Value (TMV) pricing will help you establish a fair purchase price for the car you want to buy. (Photo by Scott Jacobs)
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Buying Tips
10 Steps to Buying a New Car
Step 3: Pricing the car
By Philip Reed, Senior Consumer Advice Editor Email
Car salesmen will usually point to a car's "sticker price" (MSRP) as the amount you have
to pay. However, the price the dealership is willing to sell a car for is often
well below the sticker price. How do you know what to pay? Edmunds.com has created
a valuable tool for car buyers called True
Market Value (TMV®) pricing. Based on actual sales figures, TMV is the average
price buyers are paying (also known as the "transaction price") for a certain
type of car in your area. The TMV figures, found on Edmunds.com, are adjusted
for many factors including options, geographic region and color.
To find the TMV price, begin by looking up the car you want to buy on Edmunds.com.
Follow the prompts to arrive at a final TMV price with options for the exact car
you are buying. Keep in mind that this price includes the destination charge,
which is levied by all manufacturers. (However, the invoice price might vary in
certain regions where advertising costs and other fees are included. Edmunds recommends
paying the fees listed on the invoice, but questioning any advertising fees that
appear on the purchase contract.)
The incentives
and rebates you researched and printed in the previous step are automatically factored into the final price. In other words, the incentive is deducted from the TMV price or the lowest negotiated price. If you
are going to use low-interest financing, calculate your final buying price, then
use our payment calculator to find your monthly payment.
Print these figures the TMV, the incentives and the monthly payment
and put them in your folder for reference as you continue the car-buying process.
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