The Genesis G90 5.0 Ultimate is a great bargain if you can ignore the fact that it doesn't have the Tri-Star, Rings or Propeller of the established European Luxury Brands. You get 95% of the luxury and technology of those brands at 70% of the price. Is the Genesis G90 perfect? No, but then again, neither are the others. Build quality, luxury amenities and ride quality are awfully close to the established luxury brands. I have had a couple of those plus a few Infiniti's over the years and I am very satisfied with the Genesis. I realize that there are many who believe that a Korean luxury Car is an oxymoron, but all I can say is give it a try. What have you got to loose? Maybe you can find a better investment for that $25 grand you'll save. In any case I strongly recommend you take a test drive. Close your eyes as you walk past the Hyundai's and open them when you get to the "Genesis Portion" of the showroom. I hope they get their stand alone dealerships soon so that more people will quit linking Hyundai and Genesis. Much like Toyota/Lexus and Nissan/Infiniti did from the start, Genesis needs its own standalone dealerships and facilities ASAP.