There's a new alternative to the few well-established flagship luxury sedans, and it's called the 2017 Genesis G90. It's an all-new model from an all-new brand that has branched off of Hyundai. Yes, Hyundai. Before you discount the idea of a non-European premium luxury sedan, we've got quite a few reasons why you should take a closer look.

In a class of cars that easily cross the $100,000 mark, the Genesis G90 hovers closer to $70,000. But don't think that you'd be getting a weak facsimile of luxury as a result. The Genesis G90 checks off almost all of the boxes that premium luxury shoppers have on their lists. From its substantial and understated exterior to a long list of standard features, a powerful V8 engine, a cabin that remains blissfully quiet and a glassy smooth ride quality, the G90 is certainly worth your attention.

That's not to say that the G90 is already in a position to beat the best in the class. The interior doesn't quite live up to those lofty expectations, but it is very close. Keen observers will notice the use of plastic in some places where rivals use metal, leather surfaces that are not quite exceptional and wood trim that doesn't look genuine (but really is). But if you haven't been in the recently redesigned Mercedes and BMW competitors, we have no doubt you'd be impressed.

Sure, the Genesis G90 doesn't have a celebrated premium badge just yet, but at some point you'll have to ask yourself how much you're willing to pay for a badge.

Trim levels & features

The 2017 Genesis G90 is a large luxury sedan with seating for five. Other than colors, shoppers have only two choices to make: V6 or V8 engine and rear- or all-wheel-drive. The 3.3T Premium model has a turbocharged 3.3-liter V6 (365 horsepower, 376 pound-feet of torque) under the hood, while the 5.0 Ultimate sports a 5.0-liter V8 (420 hp, 383 lb-ft). Both engines use an eight-speed automatic transmission. Rear-wheel drive is standard, but either model can be equipped with all-wheel drive.

Standard features for the 3.3T Premium include 19-inch wheels, adaptive automatic xenon headlights, LED running lights, heated and power-folding mirrors, soft-close doors, a hands-free power trunklid, adaptive suspension, adaptive cruise control, auto-dimming mirrors, and keyless entry and ignition.

Inside, you get a head-up display, leather upholstery, tri-zone automatic climate control, heated and ventilated front seats, a 22-way power-adjustable driver seat (16-way front passenger seat), memory functions for the front seats, a power tilt-and-telescoping and heated steering wheel, a faux suede headliner, wood interior trim, adjustable interior ambient lighting, power sunshades for the rear windows, rear seat climate and audio controls, Bluetooth phone and streaming audio, a wireless charging pad, a 12.3-inch infotainment screen, a navigation system with real-time traffic and voice control, and a 17-speaker Lexicon premium surround-sound system with satellite/HD radio and USB ports in front and back.

On the safety front, the G90 comes with a multi- and surround-view camera system, front and rear parking sensors, a forward collision warning and mitigation system with pedestrian detection, lane keeping assist, blind-spot monitoring with rear cross-traffic alert, a drowsy driver monitor, a haptic steering wheel that vibrates when alerts are triggered, and Genesis Connected telematics services.

Stepping up to the 5.0 Ultimate upgrades the rear seats with power adjustments (14-way right rear seat and 12-way left rear seat), ventilation and memory functions.

Trim tested

Each vehicle typically comes in multiple versions, although trim levels share many aspects. The ratings in this review are based on our full test of the (turbo 3.3L V6 | 8-speed automatic | AWD).

Driving

3.5

Not all luxury sedans are optimized to be autobahn burners, but that doesn't permit them to be slugs either. The G90's base twin-turbo V6 engine is more than sufficient to get the job done with 365 hp and an adaptive suspension AWD system to tackle curves without embarrassing itself.

Acceleration

3.5

The twin-turbo V6 has enough low-end thrust that you won't miss having a V8. It sprints to 60 mph in under 5.5 seconds, which keeps pace with the rest of segment but the eight-speed automatic lacks response on full-throttle kickdowns, so you have to time those passing maneuvers carefully.

Braking

3.5

The G90's brakes have a light effort and make it easy to perform smooth, jerk-free stops. At maximum effort, the G90 remains stable, but it pitches forward a bit when the softer suspension settings are selected. It needed 112 feet to stop from 60 mph, which is competitive on all-season tires.

Steering

Steering feel was never a strength for the G90 or its predecessors, and remains relatively sensationless. But there's a nice balance of assist and directness in the various drive modes, and we didn't encounter any stability deficiencies out on the open highway.

Handling

The G90's purpose isn't to be a sport sedan, but it does a fairly good job of picking up its feet when asked. All-wheel drive does a good job of putting all that power to the pavement, though stability control won't hesitate to step in and shut the party down if a whiff of wheelspin occurs.

Drivability

3.5

Overall drivability is great. Fuel-efficient Eco mode is conservative but not so anemic that you never want to use it; Normal mode delivers smooth but alert characteristics for everyday driving; and Sport sharpens everything an enjoyable degree. The kickdown lag is the only shortfall.

Comfort

4.5

Genesis may be a new luxury brand, but it seems to have its comfort game figured out. Highly adjustable seats with ventilation and heat, a plush suspension, an effective climate system and a whisper-quiet cabin create a business-class environment for your commuting pleasure.

Seat comfort

4.5

The power front seats are supremely comfortable and come standard with ventilation and heat. The adjustments are numerous but functional for dialing in personalized comfort, and not just a superfluous marketing gimmick. And all seat cushions achieve a pleasant balance between firm and supple.

Ride comfort

4.5

The G90's adaptive suspension is soft and pillowy in its plushest setting. Sharp bumps are properly muted, though some roads can make the ride feel floaty rather than stable and buttoned down. Even in its sportiest setting, the G90 lacks some body movement control, but the ride is never harsh.

Noise & vibration

The G90 cabin is serenity in a nutshell. Engine idle is extremely soft, no interior squeaks or rattles, virtually zero wind noise and very little ambient noise. There is a mild amount of low-frequency road noise at cruising speeds, but it's easily erased by the powerful 17-speaker sound system.

Climate control

Once set, we didn't have to adjust the climate control system to maintain a comfy environment, even when returning to a hot cabin after lunch. Seat ventilation could stand to be stronger, but the seat heaters provide effective and even heat. The rear seat has its own climate controls and four vents.

Interior

4.5

The full-size, executive-length European luxury sedans set a high bar, but G90 holds its own when it comes to the fundamentals of a well-executed cabin. The controls and interfaces aren't overcomplicated, you can climb in and out with ease, and passenger space is comparable to the rest of the class.

Ease of use

4.5

With the exception of navigating through your smartphone media library, the G90 controls are easy to figure out and use without a user manual. There isn't anything unique or innovative about the infotainment system, but everything from the driver aids to the climate controls is easily accessible.

Getting in/getting out

4.5

Entry is easy through any door, but extra wide rear openings and the higher cushion position make slipping into the back especially easy. Both driver and front passenger have an easy entry feature that move the seats back when the doors open and back into position after closing.

Driving position

The 22-way driver seat provides a ton of adjustment in seat height and fore-aft travel and has a thigh cushion extended for long-legged pilots. The electronic steering column is adjustable for height and reach and provides sufficient range for nearly anyone to find an optimal position.

Roominess

The front seats have good stretch-out room, and even with a raised center console, it doesn't feel claustrophobic. The rear seats have generous amounts of leg- and headroom, and the fold-up center armrest/control center makes it possible for three adults to sit abreast in relative comfort.

Visibility

Forward visibility is excellent with large front windows, a wide windshield, and side-view mirrors mounted lower on the doors instead of the front pillars. The view out the shorter rear window isn't really obstructed but feels mildly limiting. But you do have an army of cameras at your disposal.

Quality

The cabin of the G90 may not overload your senses quite like the S-Class' does, but it may pleasantly surprise you. The leather upholstery is soft and supple, and all the surfaces that are wrapped in it are tight and wrinkle-free. The switchgear lacks a little heft but achieves the right look.

Utility

Despite their size, large luxury sedans don't have as much storage as you'd expect, often because they prioritize passenger comfort and interior elegance. The G90 follows form here and offers nothing special, with the exception of its hands-free automatic trunk opener.

Small-item storage

There isn't a ton of small storage up front. A flip-lid bin with USB and wireless chargers won't close if an iPhone is plugged in. Armrest storage is modest, and the door pockets are slim but felt-lined to minimize noise from objects rolling around. The door handle holes can store things in a pinch.

Cargo space

At 15.7 cubic feet, the trunk is slightly smaller than competitors' but is wide at the entry and preserves most of its width toward the rear seats. There's a fairly low liftover and a ski pass-through, too. Most, if not all, cars in the segment don't have folding rear seats, and the G90 is no exception.

Child safety seat accommodation

There are two pairs of LATCH anchors tucked away in the rear outboard seat creases, which make them slightly harder to access. The rear tethers are easier to access, behind the head rests under flip-up lids. The large rear door opening provides a wide berth for installing a baby seat.

Technology

3.5

The G90 comes fully stocked with tech, and it's all included. The Lexicon audio system should please just about any audiophile, while the suite of active driver aids and telematic functions shows how bullish Genesis is on technology. Now, we just have to wait for Apple CarPlay and Android Auto.

Audio & navigation

The decorative metal grilles are a nice touch to the 17-speaker premium audio system, which produces exquisitely rich sound. The navigation system breaks no new ground but is easy to use and search out points of interest using the power of Google.

Smartphone integration

There's USB and Bluetooth connectivity, but navigating the media folder is frustrating because the menu structure varies depending on how your device is connected and there's no good way to back out of folder menus. Apple CarPlay and Android Auto are coming, and they can't arrive soon enough.

Driver aids

3.5

An extensive suite of driver aids is standard and includes all the usual adaptive technologies and a surround-view camera system with multiple viewing modes. Many driving aids work well and have multiple settings so they can be tailored for driving style. The lane keeping assist needs some refinement.

Voice control

3.5

The voice controls offer basic commands for radio tuning, media playback, and inputting an address or point-of-interest destination. The native voice recognition works well and provides easy-to-follow voice prompts that you can turn off after you become familiar with the system.

Consumer reviews

Read what other owners think about the 2017 Genesis G90.

Overall Consumer Rating

4.313 reviews

Write a review See all 13 reviews

5(77%)

4(8%)

3(0%)

2(0%)

1(15%)

Most helpful consumer reviews

Do I love it?

Joseph Pilla,07/07/2017

It's a great car for the money. I read a car review that said the steering is too sensitive at highway speed. Set the drive mode on individual and set the steering to sport. Problem solved.

Built to Compete

Barry B,10/02/2017

The G90 Ultimate built to compete w/Audi A8L, BMW 750Li, & Mercades S 500..... The G90 does not handle as well as the BMW 750Li or the A8L. Can't speak about the Mercedes, didn't own one. All other options function as well as BMWS & Audi EXCEPT....The new Genesis G90 Ultimate does NOT HAVE Massaging seats. It doesn't have body hugging as the BMW does, nor does it have auto seat hugging control around corners as the Mercedes does. The main complaint I have with the G90 is only (1) usb port in the cockpit area, really...? Can't charge my iPhone from the charging area of the charging console area, I have to use the cigarette lighter plug inside the main console. No handbag hook in front seating area for the wife. Mood lighting in the cabin VERY dim even on the brightest setting. Both the Audi and BMW's have a charging flashlight in there glove box...NoN on the G90 Both BMW and Audi have driver memory for both seats and steering wheel, G90 only seat memory. However for the price it's a good value. Another problem I have with the G90 is the remote start feature....once you activate it, the lights begin to flash until you either begin driving or the feature times out. Hence everyone around knows the car is running. Since my 1st evaluation I've incurred a problem with the Blue Link remote start. On 2 other occasions it's failed to function. The 1st time I ignored it, gave a day or two and it began operating. The 2nd time I contacted Genesis/Blue Link, after several days of non-functioning it once again operated. The 3rd time I contacted Genesis customer support after speaking w/ the folks at Blue Link (a 3rd party supplier of service), having jumped thru hoops trying to operate the remote start. The folks at Blue Link asked... 1- Was I at least 15' away when trying to operate... 2-Is the car in an open area.. 3-Make sure the car isn't under a tree...(for-real) 4-Did you turn the car ignition on/off 3 times to wake it up..(for-real) 5-What are the weather conditions currently at your location...(for-real) 6 Have you waited at least 10 min since the last time you attempted to remote start. Needless to say Blue Link leaves a lot to be desired, Read-on... I contacted again Geneses customer support requested they send someone to pickup the car and get it fixed. WELL what I got from the dealer was less then thrilling. I might add the Dealer did everything humanely possible to correct and fix the probe;em and kept me informed every step of the way. The problem ( I feel), lies with the lack of support or should I say control from Genesis over the company they hired to operate/control the function of the app. From what the dealer told me Genesis could not get any definitive answer from Blue Link, Blue Link, citing propritary information of operation. Kinda says the "Tail Wags The Dog", After 2 weeks the car was finally returned to me from the dealer with their sincerest apologies. Genesis needs to stop up to the plate taking responsibility for their product and/or who they hire as a second provider of operation.

European Luxury Brands take notice

Mike Sticksel,07/12/2017

The Genesis G90 5.0 Ultimate is a great bargain if you can ignore the fact that it doesn't have the Tri-Star, Rings or Propeller of the established European Luxury Brands. You get 95% of the luxury and technology of those brands at 70% of the price. Is the Genesis G90 perfect? No, but then again, neither are the others. Build quality, luxury amenities and ride quality are awfully close

You will be pleasantly surprised!

J Mag,08/24/2017

The G90 is a great luxury car. It has the highest safety rating and the highest initial quality rating among the top luxury cars. The price of the car is substantially below the pricy competition and you get a better warranty and more features. I have been driving the AWD model now for 17 months and not any complaints. Unlike so many other high end autos this vehicle burns regular

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Features & Specs

MSRP

$68,100

MPG

17 city / 24 hwy

Seats 5

8-speed shiftable automatic

Gas

365 hp @ 6000 rpm

MSRP

$69,700

MPG

16 city / 24 hwy

Seats 5

8-speed shiftable automatic

Gas

420 hp @ 6000 rpm

MSRP

$72,200

MPG

15 city / 23 hwy

Seats 5

8-speed shiftable automatic

Gas

420 hp @ 6000 rpm

MSRP

$70,600

MPG

17 city / 24 hwy

Seats 5

8-speed shiftable automatic

Gas

365 hp @ 6000 rpm

See all 2017 Genesis G90 features & specs

Safety

Our experts’ favorite G90 safety features:

Automatic Emergency Braking: Hits the brakes for you if it senses an imminent collision.
Smart Blind Spot Detection: Warns you if there's a car in your blind spot and if a car is approaching from the side while backing up.
Lane Keep Assist/Lane Departure Warning: Warns you and gently steers you back on course if you start drifting out of your lane.

IIHS Rating

The Insurance Institute of Highway Safety uses extensive crash tests to determine car safety.

Side Impact Test
Good
Roof Strength Test
Good
Rear Crash Protection / Head Restraint
Good
IIHS Small Overlap Front Test
Good
Moderate Overlap Front Test
Good

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More about the 2017 Genesis G90

If you're shopping for a high-end luxury sedan, there's a new player in town: the Genesis G90. This is the flagship vehicle for Genesis, the new luxury brand from Hyundai. Yes, you read that right. Just as Toyota has Lexus and Nissan has Infiniti, Hyundai now has a luxury brand called Genesis. The Genesis G90 is a proper luxury yacht, with a posh interior, brilliant stereo and a choice of powerful engines. But the pricing reflects its South Korean roots: Whereas high-end European sedans in this size class often sell in the neighborhood of $100,000, the Genesis can be had for closer to $70,000.

We can't honestly say that the G90 should have the German luxury brands trembling in their lederhosen. There are still a few areas in which the G90 comes up short. The leather isn't as nice as it could be; the G90 uses plastic trim in places where the competition uses metal. The heavily lacquered wood trim looks fake even though it isn't. And if you're looking for true high-end gadgetry, such as perfumers, night-vision cameras and other technological frivolities, you won't find them in the Genesis G90. But as they say in the car-reviewing business, the car checks all the luxury-car boxes. The ride is glassy-smooth. The cabin is as quiet as a library. The engines deliver a strong, even flow of power. The G90 is nine-tenths of the way there for seven-tenths of the price.

Although the interior may miss a couple of the finer details, it's hard to complain about space or comfort in the cabin, especially if you opt for the power-adjustable rear seats. The 15.7-cubic-foot trunk is decently sized, and though the seatbacks don't fold down, there is a pass-through for skis. The infotainment system is well positioned and easy to use, and the stereo sounds great.

The Genesis G90 is offered with two engines: a 3.3-liter twin-turbo V6 that produces 365 horsepower and 376 pound-feet of torque and a 5.0-liter non-turbocharged V8 that's good for 420 hp and 383 lb-ft of torque. Both engines employ an eight-speed automatic transmission, and both can be had with rear- or all-wheel drive. EPA-estimated fuel economy ranges from 20 mpg combined (17 city/24 highway) for the V6 (both rear- and all-wheel-drive versions) down to 18 mpg combined (15 city/23 highway) for the all-wheel-drive V8.

Out on the open road, quiet and comfort are the order of the day. Both engines accelerate with authority, but the steering could use some work, especially out on the highway, where the G90 has a tendency to wander and needs constant correction.

Genesis offers the G90 in 3.3T Premium and 5.0 Ultimate models. Both are lavishly equipped with comfort and safety features, and the engine is the primary difference between the two, though you'll need to buy the 5.0 Ultimate if you want those reclining rear seats. Edmunds can help find the perfect 2017 Genesis G90 for you.

2017 Genesis G90 Overview

The 2017 Genesis G90 is offered in the following submodels: G90 Sedan. Available styles include Premium 4dr Sedan (3.3L 6cyl Turbo 8A), Ultimate 4dr Sedan (5.0L 8cyl 8A), Ultimate 4dr Sedan AWD (5.0L 8cyl 8A), and Premium 4dr Sedan AWD (3.3L 6cyl Turbo 8A).

What do people think of the 2017 Genesis G90?

Consumer ratings and reviews are also available for the 2017 Genesis G90 and all its trim types. Overall, Edmunds users rate the 2017 G90 4 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2017 G90.

Edmunds Expert Reviews

Edmunds experts have compiled a robust series of ratings and reviews for the 2017 Genesis G90 and all model years in our database. Our rich content includes expert reviews and recommendations for the 2017 G90 featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.

Our Review Process

This review was written by a member of Edmunds' editorial team of expert car reviewers. Our team drives every car you can buy. We put the vehicles through rigorous testing, evaluating how they drive and comparing them in detail to their competitors.

We're also regular people like you, so we pay attention to all the different ways people use their cars every day. We want to know if there's enough room for our families and our weekend gear and whether or not our favorite drink fits in the cupholder. Our editors want to help you make the best decision on a car that fits your life.

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Should I lease or buy a 2017 Genesis G90?

Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.

2017 Genesis G90

Genesis G90 years

2017 Genesis G90 pricing

Which G90 does Edmunds recommend?

Edmunds' Expert Review

Overall rating

Trim levels & features

Trim tested

Driving

Acceleration

Braking

Steering

Handling

Drivability

Comfort

Seat comfort

Ride comfort

Noise & vibration

Climate control

Interior

Ease of use

Getting in/getting out

Driving position

Roominess

Visibility

Quality

Utility

Small-item storage

Cargo space

Child safety seat accommodation

Technology

Audio & navigation

Smartphone integration

Driver aids

Voice control

Most helpful consumer reviews

Features & Specs

Safety

2017 Genesis G90 for Sale

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2017 Genesis G90 Overview

What do people think of the 2017 Genesis G90?

Edmunds Expert Reviews

Our Review Process

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