Geo Reviews - Geo Cars | Edmunds.com
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Geo Reviews - Geo Cars

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As the market for import automotive brands became dramatically larger in the late 1980s, the Detroit automobile companies created their own import-style sales divisions. In 1989 General Motors introduced its Geo division, which became the most successful of these attempts before the division was discontinued in 1998.

geo

As the market for import automotive brands became dramatically larger in the late 1980s, the Detroit automobile companies created their own import-style sales divisions. In 1989 General Motors introduced its Geo division, which became the most successful of these attempts before the division was discontinued in 1998.

Geo re-badged various GM cars made for world markets. Its most notable success came with the Geo Prizm, a version of the Toyota Corolla then being built cooperatively in a California assembly plant by Toyota and GM. The Geo Metro compact car began life as the Suzuki Swift, while the Geo Tracker sport-utility vehicle was derived from the Suzuki Sidekick. The Geo Spectrum sedan was an Isuzu I-Mark and the Geo Storm coupe was an Isuzu Impulse.

The experiment ended because the Geo division was unable to establish a stronger identity than the brands from which its products were taken. Moreover, GM quickly realized that Geo was simply funneling its brand loyalists into the import brands of other companies.

1990 Geo Metro 2 Dr LSi Convertible View photos

1997 Geo Metro 2 Dr LSi Hatchback View photos

1996 Geo Metro 4 Dr LSi Sedan Shown View photos

1997 Geo Prizm 4 Dr Sedan Shown View photos

1993 Geo Storm 2 Dr GSi Coupe View photos

1996 Geo Tracker 4 Dr LSi 4WD Wagon View photos

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