I bought this car as my first car about 3 and a half years ago. As soon as I finished paying it off, it started having one major problem after another. I liked driving the car while it worked, but all too often it didn't. I have only put ~16k miles on it since January '07 and I've had 3 major breakdowns with it. Kept regular maintenance on it, the car was just a dud. I wouldn't even recommend this car to my enemies, I'm not that cruel.
The car provided a comfortable ride from point A to point B when it worked.
Take a page from Toyota or Honda. Specifically, the page titled "Reliability."