I just bought an '07 Scion tC this past weekend and even though I've had my eye on one for a while, actually owning this car is much more of a joy than I could possibly have imagined. I had a '99 (new) Jetta for about 7 years and had lost the excitement of owning/driving my car quite some time ago. The tC's fit and finish are top notch and this car has WAY more power than I expected. Its interior layout is intuitive and all of the buttons have a solid, tactile feel. You really can't beat Japanese automobile craftmanship these days, especially Toyota. I thought about the new Civic Si but its design seems pedestrian compared to the tC. Scion really nailed the youth market branding. I highly recommend this car. Period.
The engine, handling, accessories, options, bucket seats, comfort, build quality, the host of standard features, and great price.