2014 Lamborghini Huracan LP 610-4 Customization Program Bows: 2014 Geneva Auto Show


  • 2014 Lamborghini Huracan LP 610-4 Picture

    2014 Lamborghini Huracan LP 610-4 Picture

    A personalization program for the 2014 Lamborghini Huracan LP 610-4 will debut at the 2014 Geneva Auto Show. | February 26, 2014

Just the Facts:
  • Lamborghini is aiming for "extreme levels of personalization" with a new customization program for the 2014 Lamborghini Huracan LP 610-4.
  • The program will debut next week at the 2014 Geneva Auto Show.
  • Among the choices: two-tone exterior paint, monograms in the cabin and hand-stitched seat emblems.

GENEVA — Lamborghini is aiming for "extreme levels of personalization" with a new customization program for the 2014 Lamborghini Huracan LP 610-4.

The program will debut next week at the 2014 Geneva Auto Show.

Among the choices: two-tone exterior paint, monograms in the cabin and hand-stitched seat emblems. Buyers can also pick from a range of colors for floormats and seatbelts.

The customization — or Ad Personam — program also allows buyers to configure their vehicles directly at the Lamborghini plant in Sant'Agata Bolognese, Italy. They will be "assisted by a dedicated specialist who ensures that the vehicle produced is not only unique, but fits in with the Lamborghini brand and traditions," the automaker said in a statement.

Word of the customization program, which currently is available for the Lamborghini Aventador, comes as the automaker launches the vehicle configurator for the Huracan.

The Huracan LP 610-4 is the highly anticipated replacement for the Lamborghini Gallardo, the automaker's most popular model in its 50-year history.

Competitors to the Huracan LP 610-4 include the Ferrari 458 Italia and McLaren MP4-12C.

Edmunds says: Imagination — and a fat wallet — are the only requirements for putting your personal stamp on the 2014 Lamborghini Huracan LP 610-4.

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