I am pretty obsessive about buying new vehicles. I had a lease that is coming up soon, so I've been researching trucks for the past 2.5 years. I am not loyal to any brand, but have owned more GM vehicles than anything else. Quality and reliability were huge points of research for me, as I have seen GM quality really fall in the past 15 years. That is what first got me looking at Toyota trucks, was quality. Their quality and resale value really stood out compared to the rest of the field. Now I hope to own this vehicle for 10-12 years, and I anticipate less repairs with this brand compared to the others. Here are some specific observations: SEATING: I purchased a 6-passenger configuration. We have 8 children, so being able to have true seating flexibility was huge. Only Toyota and Ford offer full 6-passenger seating with 3-point seat belts and head rests for all occupants! I do wish that the front seats on this had more adjustability, but that was a sacrifice I had to make with the 6-passenger seating. The 5-passenger configurations have wonderful seat adjustments. MOTOR: the 5.7L is awesome! Very smooth shifting, with a nice, muted hum of the V8 coming into the cab. Nice sound deadening lets us hold good conversations without yelling. I love how Toyota is one of the few that don't have this crazy cylinder deactivation technology. For a few sips of fuel, all these manufacturers are doing this cylinder deactivation which can unevenly wear the cylinders, burn more oil, and cost more to repair. Yes, Toyota gets the worst gas mileage of all the pickups, but one or two repairs and that minimal fuel savings is out the window. I've just seen too many items being made now that offer wonderful "efficiency" at the expense of reliability and durability. SAFETY: I love that Toyota has not yet started doing all this automatic driving and braking stuff. I prefer to drive my own vehicles and not have a computer try to decide what is best. I think all these driver aids are making people worse drivers, and again there are reliability issues. (I've heard of some Ford products hitting the brakes out of the blue thinking it "senses" something in front of it). Are people really wanting to trust their safety to a sensor? All electronics go bad at some point. INTERIOR: The interior is pretty basic and is lacking USB ports, but with 2 12V power outlets in the front and 1 for the rear, we just installed some 2-USB power adapters in each 12V outlet, but it would be nice if Toyota put those in. RIDE: very smooth and composed ride