2018 Toyota Prius Pricing


Edmunds Rating
4.0 / 5.0

What’s new

  • Part of the fourth Prius generation introduced for 2016
  • There are no significant updates for 2018
See other years

Pros

  • Capable of returning 50-plus miles per gallon
  • Quiet cabin, even with gas engine engaged
  • Easy to see out of and maneuver around town
  • Complete suite of active safety technology is available

Cons

  • Acceleration can be laggardly
  • Must use Toyota's Entune app to make the most of a smartphone connection
  • Offset instrument panel is out of driver's direct line of sight

Read full review

Features & Specs

Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
Starting MSRP$24,685$26,735$29,685
MPG525252
Seating555
Transmissioncontinuously variable-speed automaticcontinuously variable-speed automaticcontinuously variable-speed automatic
Fuelhybridhybridhybrid
Horsepower121 hp @ 5200 rpm121 hp @ 5200 rpm121 hp @ 5200 rpm

Safety

Our experts’ favorite Prius safety features:

Pre-Collision System with Pedestrian Detection

Detects cars or pedestrians and warns the driver of potential collisions, then automatically applies the brakes if the driver does not react.
Lane Departure Alert with Steering Assist

Alerts the driver if the car drifts out of its lane and can apply steering input to correct course.
Intelligent Clearance Sonar

Alerts the driver to the presence of obstacles near the vehicle during low-speed maneuvers.

NHTSA Overall Rating

The National Highway Transportation Safety Administration offers independent analysis.
  • Frontal Barrier Crash Rating

    Overall4/5
    Driver4/5
    Passenger4/5
  • Side Crash Rating

    Overall5/5
  • Side Barrier Rating

    Overall5/5
    Driver5/5
    Passenger5/5
  • Combined Side Barrier & Pole Ratings

    Front Seat5/5
    Back Seat5/5
  • Rollover

    Rollover4/5
    Dynamic Test ResultNo Tip
    Risk Of Rollover10.7%

IIHS Rating
The Insurance Institute of Highway Safety uses extensive crash tests to determine car safety.
  • Side Impact Test
    G
    Good
  • Roof Strength Test
    G
    Good
  • Rear Crash Protection / Head Restraint
    G
    Good
  • IIHS Small Overlap Front Test
    G
    Good
  • Moderate Overlap Front Test
    G
    Good

Top Consumer Reviews


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Toyota Prius vs. the competition

2018 Toyota Prius

2018 Toyota Prius

2018 Honda Civic

2018 Honda Civic

Toyota Prius vs. Honda Civic

The Civic, no matter the trim level you choose, will never get the fuel economy of the Prius. But if you're OK with that, the Civic is worth checking out. The hatchback version can match the Prius on practicality and technology yet deliver a much more enjoyable driving experience. And as regular non-hybrid cars go, you still get high fuel economy with the Civic.

Compare Toyota Prius & Honda Civic features

Toyota Prius vs. Honda Fit

Put simply, the Honda Fit is an imminently practical small hatchback. It's got a trick folding rear seat that increases the car's cargo-carrying versatility, and it's considerably more engaging to drive than the Prius. And while it can't hold a candle to the Prius' mileage claims, it might be frugal enough for your needs.

Compare Toyota Prius & Honda Fit features

Toyota Prius vs. Hyundai Ioniq Hybrid

The Ioniq Hybrid is possibly the toughest competition the Prius has seen so far. Its Blue trim level returns an EPA estimated 58 mpg combined, while the SEL and Limited trims are rated for 55 mpg. The Ioniq Hybrid deserves a strong look because it offers equal amounts of technology and safety measures as the Prius but a more conservative approach to styling and interior design.

Compare Toyota Prius & Hyundai Ioniq Hybrid features

2018 Toyota Prius for Sale

Toyota Prius 2018 Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) Sea Glass Pearl Moonstone leatherette
New 2018Toyota PriusFour
MSRP:$33,577
Est.Loan: $586/mo
Fair Deal!
Fair Deal!
$2,324 Below Market
View details
Dealer Notes

ADVANCED TECHNOLOGY PACKAGE,PREMIUM CONVENIENCE PACKAGE,Sun/Moonroof,PRIUS FOUR/FOUR TOURING SAFETY PLUS PACKAGE,Navigation System,ALL-WEATHER FLOOR LINER PACKAGE,DOOR EDGE GUARDS,Lane Keeping Assist,REAR BUMPER APPLIQUE,Keyless Start,Bluetooth Connection,Rear Spoiler,Heads-Up Display,50 STATE FEDERAL EMISSIONS,MOONSTONE; SOFTEX SEAT TRIM,PRIUS FOUR PACKAGE,SEA GLASS PEARL,PRIUS FOUR/FOUR TOURING SAFETY PLUS PACKAGE CREDIT

Toyota Prius 2018 Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) Blue Crush Metallic Black leatherette
New 2018Toyota PriusFour
MSRP:$32,372
Est.Loan: $563/mo
View details
Dealer Notes

*Additional Rebates may be available to reduce your WOW price further! Please contact the dealer for additional manufacturer rebates that may be available that could reduce your price further! WOW prices include current manufacturer rebates and factory incentives, some of which may require financing through the manufacturer and are therefore subject to credit approval. Additional factory rebates from certain manufacturers, such as first time buyers, recent college graduates, veterans and/or active members of the military, owners of competitive makes, loyalty rebates etc, may be available. WOW pricing may not be compatible with special factory financing. WOW prices are valid based on manufacturer incentive program time periods. We make every effort to provide accurate information, but please verify options and price before purchasing. All vehicles are subject to prior sale. All prices are special internet prices only. All financing is subject to approved credit. All new vehicle prices exclude freight. Tax, tags, and processing fee of $499 in Virginia additional.

Toyota Prius 2018 Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) Magnetic Gray Metallic Black leatherette
New 2018Toyota PriusFour
MSRP:$32,178
Est.Loan: $560/mo
Fair Deal!
Fair Deal!
$1,990 Below Market

The 2018 Toyota Prius continues the compact hybrid car's fourth generation with few changes. That's not surprising because the recent redesign made this undoubtedly the best generation of Prius, improving on the formula in every way. The Prius continues to be the gas-electric hybrid car to which all other hybrids must be compared. There is now a growing range of Prius vehicles, but the hatchback car is successor to the original, which kicked off the hybrid revolution.

First on the Prius' list of virtues is fuel economy. The basic Prius is rated by the EPA to sip fuel at the rate of 52 mpg combined (54 city/50 highway). The even stingier Eco model gets 56 mpg combined (58 city/53 highway.)

The 2018 Toyota Prius is also a practical car. This tadpole-shaped paragon of packaging efficiency has five doors (including the rear hatchback) for loading people and cargo, and it provides plenty of room once they're in. And since it often operates on its electric drive system, it's quiet, with muted road noise.

Toyota's Entune integrated communications and entertainment system can sometimes be inelegant and the smartphone app that goes with it frustrating, but overall the interface between Prius, personal technology and human being is something to which you can quickly acclimate.

The Prius drivetrain features a 1.8-liter four-cylinder engine that produces 95 horsepower, and it's supplemented by a pair of electric motors housed within a continuously variable automatic transmission driving the front wheels. The electricity comes from a regenerative braking system and the gasoline engine itself, and it is stored in a lithium-ion battery pack. The end result is a modest peak of 121 hp, which means the Prius is not particularly swift.

There are four basic Prius models: One, Two, Three and Four, with each representing a bit more lavish equipment and a bit higher price. Beyond that there are the Two Eco, Three Touring and Four Touring submodels. There's no way to make a Prius sporty, but the Touring models are nearly luxurious, and the Eco uses a more efficient battery pack that both improves efficiency and opens up more cargo space in the back.

There's something pure about the Prius. It wasn't the first purpose-built hybrid, but it was the first to earn significant sales and it's the one that people see when they think "hybrid." It's one idea pursued relentlessly since the Prius hit the market in 1997.

Today's car market is filled with hybrids featuring a dizzying variety of technologies. Edmunds can help you decide if the 2018 Toyota Prius is the one that's your perfect fit.

2018 Toyota Prius Overview

The 2018 Toyota Prius is offered in the following submodels: Hatchback. Available styles include Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), Four Touring 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), Two Eco 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), and Three Touring 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT). Toyota Prius models are available with a 1.8 L-liter hybrid engine, with output up to 121 hp, depending on engine type. The 2018 Toyota Prius comes with front wheel drive. Available transmissions include: continuously variable-speed automatic.

What do people think of the 2018 Toyota Prius?

Consumer ratings and reviews are also available for the 2018 Toyota Prius and all its trim types. 0 Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2018 Prius.

Edmunds Expert Reviews

Edmunds experts have compiled a robust series of ratings and reviews for the 2018 Toyota Prius and all model years in our database. Our rich content includes expert reviews and recommendations for the 2018 Prius featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.

Our Review Process

This review was written by a member of Edmunds' editorial team of expert car reviewers. Our team drives every car you can buy. We put the vehicles through rigorous testing, evaluating how they drive and comparing them in detail to their competitors.

We're also regular people like you, so we pay attention to all the different ways people use their cars every day. We want to know if there's enough room for our families and our weekend gear and whether or not our favorite drink fits in the cupholder. Our editors want to help you make the best decision on a car that fits your life.

What's a good price for a New 2018 Toyota Prius?
2018 Toyota Prius Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $32,445. The average price paid for a new 2018 Toyota Prius Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,917 below the manufacturer’s MSRP.

Edmunds members save an average of $1,917 by getting upfront special offers. The estimated special offer price in your area is $30,528.

The average savings for the 2018 Toyota Prius Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 5.9% below the MSRP.

Available Inventory:

We are showing 6 2018 Toyota Prius Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $25,828. The average price paid for a new 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,451 below the manufacturer’s MSRP.

Edmunds members save an average of $1,451 by getting upfront special offers. The estimated special offer price in your area is $24,377.

The average savings for the 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 5.6% below the MSRP.

Available Inventory:

We are showing 14 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $25,554. The average price paid for a new 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,412 below the manufacturer’s MSRP.

Edmunds members save an average of $1,412 by getting upfront special offers. The estimated special offer price in your area is $24,142.

The average savings for the 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 5.5% below the MSRP.

Available Inventory:

We are showing 13 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $26,171. The average price paid for a new 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,499 below the manufacturer’s MSRP.

Edmunds members save an average of $1,499 by getting upfront special offers. The estimated special offer price in your area is $24,672.

The average savings for the 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 5.7% below the MSRP.

Available Inventory:

We are showing 11 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $26,635. The average price paid for a new 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,548 below the manufacturer’s MSRP.

Edmunds members save an average of $1,548 by getting upfront special offers. The estimated special offer price in your area is $25,087.

The average savings for the 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 5.8% below the MSRP.

Available Inventory:

We are showing 6 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $26,342. The average price paid for a new 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,537 below the manufacturer’s MSRP.

Edmunds members save an average of $1,537 by getting upfront special offers. The estimated special offer price in your area is $24,805.

The average savings for the 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 5.8% below the MSRP.

Available Inventory:

We are showing 6 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $28,290. The average price paid for a new 2018 Toyota Prius Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,745 below the manufacturer’s MSRP.

Edmunds members save an average of $1,745 by getting upfront special offers. The estimated special offer price in your area is $26,545.

The average savings for the 2018 Toyota Prius Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 6.2% below the MSRP.

Available Inventory:

We are showing 5 2018 Toyota Prius Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $26,240. The average price paid for a new 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,503 below the manufacturer’s MSRP.

Edmunds members save an average of $1,503 by getting upfront special offers. The estimated special offer price in your area is $24,737.

The average savings for the 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 5.7% below the MSRP.

Available Inventory:

We are showing 5 2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $24,370. The average price paid for a new 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $913 below the manufacturer’s MSRP.

Edmunds members save an average of $913 by getting upfront special offers. The estimated special offer price in your area is $23,457.

The average savings for the 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 3.7% below the MSRP.

Available Inventory:

We are showing 4 2018 Toyota Prius One 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

Which 2018 Toyota Priuses are available in my area?

Shop Edmunds' car, SUV, and truck listings of over 6 million vehicles to find a cheap new, used, or certified pre-owned (CPO) 2018 Toyota Prius for sale near. There are currently 367 new 2018 Priuses listed for sale in your area, with list prices as low as $24,595 and mileage as low as 0 miles. Simply research the type of car you're interested in and then select a car from our massive database to find cheap vehicles for sale near you. Once you have identified a used vehicle you're interested in, check the Carfax and Autocheck vehicle history reports, read dealer reviews, and find out what other owners paid for the 2018 Toyota Prius. Then select Edmunds special offers, perks, deals, and incentives to contact the dealer of your choice and save up to $4,651 on a used or CPO 2018 Prius available from a dealership near you.

Why trust Edmunds?

Edmunds has deep data on over 6 million new, used, and certified pre-owned vehicles, including rich, trim-level features and specs information like: MSRP, average price paid, warranty information (basic, drivetrain, and maintenance), features (upholstery, bluetooth, navigation, heated seating, cooled seating, cruise control, parking assistance, keyless ignition, satellite radio, folding rears seats ,run flat tires, wheel type, tire size, wheel tire, sunroof, etc.), vehicle specifications (engine cylinder count, drivetrain, engine power, engine torque, engine displacement, transmission), fuel economy (city, highway, combined, fuel capacity, range), vehicle dimensions (length, width, seating capacity, cargo space), car safety, true cost to own. Edmunds also provides tools to allow shopper to compare vehicles to similar models of their choosing by warranty, interior features, exterior features, specifications, fuel economy, vehicle dimensions, consumer rating, edmunds rating, and color.

2018 Toyota Prius Gas Mileage

2018 Toyota Prius Two 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), continuously variable-speed automatic, regular unleaded
52 compined MPG,
54 city MPG/50 highway MPG

2018 Toyota Prius Three 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), continuously variable-speed automatic, regular unleaded
52 compined MPG,
54 city MPG/50 highway MPG

2018 Toyota Prius Four 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), continuously variable-speed automatic, regular unleaded
52 compined MPG,
54 city MPG/50 highway MPG

EPA Est. MPG52
Transmissioncontinuously variable-speed automatic
Drive Trainfront wheel drive
Displacement1.8 L
Passenger Volume117.7 cu.ft.
Wheelbase106.3 in.
Length178.7 in.
Width69.3 in.
Height58.1 in.
Curb Weight3075 lbs.