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2017 Toyota Prius Prime

2017 Toyota Prius Prime
Save up to $4,082
See All For Sale
MSRP range
$27,100 - $33,100
Consumer Rating
(51)
2017 Toyota Prius Prime
Save up to $4,082
See All For Sale
New
2018
2017

Pros

  • Outstanding fuel economy
  • Longer all-electric driving range than previous generation
  • As hybrids go, the brake action is pretty natural
  • Revised styling is better than base Prius

Cons

  • Seats four people
  • the regular Prius (and Volt) seat five
  • The extra weight is noticeable from behind the wheel
  • High trunk liftover
  • Excessive road noise
Save as much as $4,082

2017 Toyota Prius Prime pricing

in Ashburn, VA
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Prototype shown with options.
Prototype shown with options.
2018 Prius Prime Advanced
msrp$33,100
starting price
Compare on toyota.com

Which Prius Prime does Edmunds recommend?

Though the range-topping Advanced trim level is packed with a long list of tech features, it commands a large premium over the others. Going with the mid-grade Premium trim level is the approach we recommend because the Premium better aligns with the Prius Prime's value proposition. It's also the cheapest way to get the significantly larger (11.6-inch) central touchscreen, which is a big improvement over the base 7-inch screen. In the bargain, the Premium adds upgraded cabin materials and a power driver seat, plus keyless entry/start and wireless smartphone charging.

Edmunds' Expert Review

Overall rating

Compared to the base Prius, the Prius Prime packs a larger battery that supports approximately 25 miles of electric-only range and, crucially, can be recharged by plugging into an electrical port. Replenishing the battery via a regular wall 120-volt socket takes about 5.5 hours, while a Level 2 (240-volt) charger shortens this time to a little more than two hours. Of course, you could also choose to never plug it in and simply refuel with gasoline, and it will operate simply as a more efficient Prius.

Accommodating the larger lithium-ion battery meant turning the Prius Prime it into a four-seater (the regular Prius seats five) and raising the loading height of its cargo area. To recoup some of the lost cargo space, the Prime is 6.5 inches longer than the base Prius; most of that extra length extends aft of the rear wheels. The bigger battery adds weight, too, a change that the suspension struggles to deal with at times.

Trim levels & features

The 2017 Toyota Prius Prime is available in three trim levels: Plus, Premium and Advanced.

The Plus trim level isn’t quite bare-bones, but you know you’re in the base model. It has a 7-inch multimedia screen, cloth seats with manual adjustments, Bluetooth, a USB port and keyless entry for the driver only.

Stepping up one rung to the Premium trim level puts you into the Prius Prime’s sweet spot. It includes a power driver seat, an 11.6-inch central touchscreen and upgraded multimedia system, premium synthetic leather (SofTex) seats, automatic headlights, keyless entry on three doors, satellite radio and wireless smartphone charging.

The Advanced trim level adds a raft of technology features: premium audio, blind-spot monitoring, rear cross-traffic alert, a heated steering wheel, an auto-dimming mirror, a head-up display, a smartphone app with a charge management system and remote climate control operation, rain-sensing wipers and a semi-automated parking function.

Comfort

The suspension struggles to manage the extra weight of the Prime's larger battery pack. One result is exaggerated motions over rises and crests.

Top consumer reviews

Read what other owners think about the 2017 Toyota Prius Prime.

51 reviews
The Prius We Always Wanted
Bob Wilson,03/01/2017
Bought in Rhode Island, I drove it 1,200 miles home; 21 hours sitting comfortable and listening to iPhone tunes; 55.7 MPG; one fuel stop at 600 miles; dynamic cruise control followed high-balling trucks, and; the radar looking through the rain and fog of the Poconos at I-81 speeds. It automatically paired with my iPhone 5s. Once home, the second tank ran 699 miles at 60 MPG. The second week, 7 days and 301 miles EV with 2/3ds using 'free' chargers around town, ~$2.50 out of pocket. In EV, it scoots around traffic without a problem using MG1 and MG2 as if they were a single motor. At a light off the line, it instantly, silently, shames the noise machines. Taken fast, the suspension flattens 'speed bumps'. Great visibility, it no longer feels like being in a foxhole and finally the outside, review mirrors cover the lanes on both sides. It is the first Prius strangers have volunteered that 'it looks good.' Unlike the driving folklore around our Gen-1 and Gen-3 Prius, the Prius Prime does everything without tricks. For example, engine warm-up, the bane of all Prius, the Prime handles by running in EV while the engine gently warms up. Then a couple of minutes later, the warmed engine is giving over 60 MPG in the city. The third tank went 2100 miles using EV around town. Free EVs chargers at stores and restaurants covered 1/3d of those miles. Then a recent, 400 mile round trip to Knoxville and back at 58 MPG. I used radar cruise control through thick fog following local (and loco) drivers. The odometer shows 6850 miles with lifetime 105 MPG.
Gas Miser!
Joe Aerospace,01/08/2017
Great interior layout. Wonderful screen suite with lots of options on info to display. Really like the 11" screen with ability to have map on top half and something else on bottom with music title and artist along very bottom. Speedometer in middle of dash works well and helps inside of vehicle seem even more roomy. Driver cockpit is spacious and well designed (I'm a 6'2" man with a few extra pounds on my frame). Gas savings work like a charm. Babying it, I'm able to get a combined 58 mpg (based on real miles divided by gas put into tank and not just the trip computer which can suffer from 1/x issues for small x for even average trips ~40 miles where x is the gas consumed). That 58 mpg was without plugging in to charge for full EV mode. Plugging in is simple and running in full EV mode, the car runs like a champ. Just don't expect Camaro performance, but who would ever think that way about a Prius Prime anyways? Overall range > on a single tank is wonderful, especially since my work commute is 90 miles round trip -- I'm back to being able to fill up once a week instead of every fourth day. Bought in Dec 2016.
Prius prime advanced far better than the last
Pdx guy,02/13/2017
So far my favorite generation. The seats are very comfortable. It achieves what you want it to do. Which is great gas mileage. I do recommend a 240 V charger. I got one for less than $300 installed it myself and takes less than two hours to get a full charge of 22+ miles of electrical mode. The lane departure assist is fairly weak. I wish it was more assisting in putting the car back in the middle of the road. You do you have to wash your car a lot to keep the sensors clean so they operate properly. I do enjoy the adaptive cruise control. I drive a lot about 30,000 miles a year. I also love the heated steering wheel even more than the heated seats. I like the styling of the car. And the headlights are amazing at lighting up the road and giving you optimal visibility rain or shine. The menu is a little bit confusing at first but you'll get the hang of it. It does give you lots of options on how to customize your settings etc. the big downside is the Chi charger it only works on Samsung phones. Not iPhones. I used to own a 2010 Prius. But This car is far more better looking. The JBL stereo is just so so. Nothing fancy I thought it would be better. It does the job but I wouldn't mind a better upgrade. I average 55 to 60 miles a gallon using hybrid mode. And I get 22 to 25 miles on electrical after I plug it in. One downside is driving fast. For example cruising at 75 mph or more I'll get about 47 miles per gallon.
Prius Prime Premium is Perfect
Staahl,05/10/2017
The Prius Prime Premium trim offers the best price point from the 3 trim options available for the Prime. As a plug in hybrid the Prime is eligible for a $1,500 rebate from the state of California and up to $4,502 in tax credits. A full electric charge consistently gives me over 30 miles of city driving. The hybrid system is also impressive and I have been able to get an average of 87 mpg on a 10 mile round trip in the city. Overall after 1600 miles driven the car is averaging 73mpg. The electric engine has a good pick up while the hybrid system is a lot more sluggish when starting from 0. The big touchscreen, wireless charging and Bluetooth integration with your smartphone are other nice features. On the negative side the Prime only seats 4 passengers, doesn't carry a spare tire but has a flat repair kit instead and has a reduced cargo space when compared to the regular Prius.
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Features & Specs

MSRP
$28,800
MPG
55 city / 53 hwy
Seats 4
Continuously variable-speed automatic
Hybrid
121 hp @ 5200 rpm
MSRP
$33,100
MPG
55 city / 53 hwy
Seats 4
Continuously variable-speed automatic
Hybrid
121 hp @ 5200 rpm
MSRP
$27,100
MPG
55 city / 53 hwy
Seats 4
Continuously variable-speed automatic
Hybrid
121 hp @ 5200 rpm
See all 2017 Toyota Prius Prime features & specs

Safety

Our experts’ favorite Prius Prime safety features:

Intelligent Clearance Sonar
This collision avoidance system applies the brakes at speeds below 10 mph if it detects a potential crash.
Safety Connect
This subscription-based emergency assistance telematics system includes a variety of services.
Blind-Spot Monitoring
IIHS Rating
The Insurance Institute of Highway Safety uses extensive crash tests to determine car safety.
  • Side Impact Test
    Good
  • Roof Strength Test
    Good
  • Rear Crash Protection / Head Restraint
    Good
  • IIHS Small Overlap Front Test
    Good
  • Moderate Overlap Front Test
    Good

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2017 Toyota Prius Prime for Sale

Toyota Prius Prime 2017 Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
New 2017
Toyota Prius Prime
Advanced
(1)
Koons Tysons Toyota
14.8 mi away
Edmunds Suggested Price$29,792
Est.Loan: $555/mo
Fair Deal!Fair Deal!
View Details
Dealer Notes
In a class by itself! This Toyota won't be on the lot long! This vehicle glistens in the crowded hatchback segment! Top features include a split folding rear seat, delay-off headlights, heated steering wheel, and a blind spot monitoring system. Smooth gearshifts are achieved thanks to the 1.8 liter 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. We pride ourselves on providing excellent customer service. Please don't hesitate to give us a call.

MSRP: $34,713

Toyota Prius Prime 2017 Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
26,815 miles
Used 2017
Toyota Prius Prime
Premium
(1)
Koons Tysons Toyota
14.8 mi away
List$23,704
Est.Loan: $432/mo
Fair Deal!Fair Deal!
View Details
Dealer Notes
2017 Toyota Prius Prime Premium in Magnetic Gray Metallic, BLUETOOTH, BACKUP CAMERA, FUEL EFFICIENT, HEATED SEATS, LOW MILES, NAVIGATION, SOFT TEX INTERIOR, PRE COLLISION SYSTEM W/PEDESTRIAN DETECTION, DYNAMIC RADAR CRUISE CONTROL, AUTOMATIC HIGH BEAMS, LANE DEPARTURE ALERT w/STEERING ASSIST. BUY WITH CONFIDENCE: - Lowest Prices Every Day: Our market based WOW pricing utilizes competitive market pricing guides, no games. So it is easy to make an educated, hassle -free purchase from us. Many of our competitors add freight, reconditioning or certification fees to their price quotes. Your WOW price has no hidden charges. Just add tags, taxes and processing fee. - Complimentary CARFAX Vehicle History Report - 7 Day Exchange Policy: This policy simply states if you are not completely satisfied with your vehicle purchase, bring it back to us for a full credit towards your next vehicle, no questions asked! RECALL NOTICE: Some vehicles may be subject to manufacturer safety recalls that for various reasons may not be repaired prior to sale. You may also check for open recalls at www.safercar.gov
Toyota Prius Prime 2017 Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
New 2017
Toyota Prius Prime
Advanced
(18)
Fitzgerald Toyota Gaithersburg
16.8 mi away
Edmunds Suggested Price$30,737
Est.Loan: $572/mo
View Details
Dealer Notes

MSRP: $35,736

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More about the 2017 Toyota Prius Prime
2017 Toyota Prius Prime Overview

The 2017 Toyota Prius Prime is offered in the following submodels: . Available styles include Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), and Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT).

What do people think of the 2017 Toyota Prius Prime?

Consumer ratings and reviews are also available for the 2017 Toyota Prius Prime and all its trim types. Overall, Edmunds users rate the 2017 Prius Prime 4.5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2017 Prius Prime.

Edmunds Expert Reviews

Edmunds experts have compiled a robust series of ratings and reviews for the 2017 Toyota Prius Prime and all model years in our database. Our rich content includes expert reviews and recommendations for the 2017 Prius Prime featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.

Our Review Process

This review was written by a member of Edmunds' editorial team of expert car reviewers. Our team drives every car you can buy. We put the vehicles through rigorous testing, evaluating how they drive and comparing them in detail to their competitors.

We're also regular people like you, so we pay attention to all the different ways people use their cars every day. We want to know if there's enough room for our families and our weekend gear and whether or not our favorite drink fits in the cupholder. Our editors want to help you make the best decision on a car that fits your life.

What's a good price for a New 2017 Toyota Prius Prime?
2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $34,766. The average price paid for a new 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $4,082 below the manufacturer’s MSRP.

Edmunds members save an average of $4,082 by getting upfront special offers. The estimated special offer price in your area is$30,684.

The average savings for the 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is11.7% below the MSRP.

Available Inventory:

We are showing 21 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburnarea.

2017 Toyota Prius Prime Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2017 Toyota Prius Prime Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $30,242. The average price paid for a new 2017 Toyota Prius Prime Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $629 below the manufacturer’s MSRP.

Edmunds members save an average of $629 by getting upfront special offers. The estimated special offer price in your area is$29,613.

The average savings for the 2017 Toyota Prius Prime Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is2.1% below the MSRP.

Available Inventory:

We are showing 2 2017 Toyota Prius Prime Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburnarea.

Which 2017 Toyota Prius Primes are available in my area?

Shop Edmunds' car, SUV, and truck listings of over 6 million vehicles to find a cheap new, used, or certified pre-owned (CPO) 2017 Toyota Prius Prime for sale near. There are currently 25 new 2017 Prius Primes listed for sale in your area, with list prices as low as $29,943 and mileage as low as 0 miles. Simply research the type of car you're interested in and then select a car from our massive database to find cheap vehicles for sale near you. Once you have identified a used vehicle you're interested in, check the Carfax and Autocheck vehicle history reports, read dealer reviews, and find out what other owners paid for the 2017 Toyota Prius Prime. Then select Edmunds special offers, perks, deals, and incentives to contact the dealer of your choice and save up to $4,269 on a used or CPO 2017 Prius Prime available from a dealership near you.

Can't find a new 2017 Toyota Prius Primes you want in your area? Consider a broader search.

Find a new Toyota Prius Prime for sale - 4 great deals out of 24 listings starting at $19,432.

Find a new Toyota for sale - 1 great deals out of 24 listings starting at $11,113.

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Why trust Edmunds?

Edmunds has deep data on over 6 million new, used, and certified pre-owned vehicles, including rich, trim-level features and specs information like: MSRP, average price paid, warranty information (basic, drivetrain, and maintenance), features (upholstery, bluetooth, navigation, heated seating, cooled seating, cruise control, parking assistance, keyless ignition, satellite radio, folding rears seats ,run flat tires, wheel type, tire size, wheel tire, sunroof, etc.), vehicle specifications (engine cylinder count, drivetrain, engine power, engine torque, engine displacement, transmission), fuel economy (city, highway, combined, fuel capacity, range), vehicle dimensions (length, width, seating capacity, cargo space), car safety, true cost to own. Edmunds also provides tools to allow shopper to compare vehicles to similar models of their choosing by warranty, interior features, exterior features, specifications, fuel economy, vehicle dimensions, consumer rating, edmunds rating, and color.

Should I lease or buy a 2017 Toyota Prius Prime?

Is it better to lease or buy a car? Ask most people and they'll probably tell you that car buying is the way to go. And from a financial perspective, it's true, provided you're willing to make higher monthly payments, pay off the loan in full and keep the car for a few years. Leasing, on the other hand, can be a less expensive option on a month-to-month basis. It's also good if you're someone who likes to drive a new car every three years or so.

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