2017 Toyota Prius Prime


$27,100 - $33,100
2017 Toyota Prius Prime
Save up to $4,251
New
Used

Pros

  • Outstanding fuel economy
  • Longer all-electric driving range than previous generation
  • As hybrids go, the brake action is pretty natural
  • Revised styling is better than base Prius

Cons

  • Seats four people
  • the regular Prius (and Volt) seat five
  • The extra weight is noticeable from behind the wheel
  • High trunk liftover
  • Excessive road noise

Read full review

Features & Specs

Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
Starting MSRP$28,800$33,100$27,100
MPG545454
Seating444
Transmissioncontinuously variable-speed automaticcontinuously variable-speed automaticcontinuously variable-speed automatic
Fuelhybridhybridhybrid
Horsepower121 hp @ 5200 rpm121 hp @ 5200 rpm121 hp @ 5200 rpm

Safety

Our experts’ favorite Prius Prime safety features:

Intelligent Clearance Sonar

This collision avoidance system applies the brakes at speeds below 10 mph if it detects a potential crash.
Safety Connect

This subscription-based emergency assistance telematics system includes a variety of services.
Blind-Spot Monitoring

IIHS Rating
The Insurance Institute of Highway Safety uses extensive crash tests to determine car safety.
  • Side Impact Test
    G
    Good
  • Roof Strength Test
    G
    Good
  • Rear Crash Protection / Head Restraint
    G
    Good
  • IIHS Small Overlap Front Test
    G
    Good
  • Moderate Overlap Front Test
    G
    Good

Top Consumer Reviews

Read what other owners think about the 2017 Toyota Prius Prime

(45)

Consumer Rating


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The Prius We Always Wanted
Bought in Rhode Island, I drove it 1,200 miles home; 21 hours sitting comfortable and listening to iPhone tunes; 55.7 MPG; one fuel stop at 600 miles; dynamic cruise control followed high-balling trucks, and; the radar looking through the rain and fog of the Poconos at I-81 speeds. It automatically paired with my iPhone 5s. Once home, the second tank ran 699 miles at 60 MPG. The second week, 7 days and 301 miles EV with 2/3ds using 'free' chargers around town, ~$2.50 out of pocket. In EV, it scoots around traffic without a problem using MG1 and MG2 as if they were a single motor. At a light off the line, it instantly, silently, shames the noise machines. Taken fast, the suspension flattens 'speed bumps'. Great visibility, it no longer feels like being in a foxhole and finally the outside, review mirrors cover the lanes on both sides. It is the first Prius strangers have volunteered that 'it looks good.' Unlike the driving folklore around our Gen-1 and Gen-3 Prius, the Prius Prime does everything without tricks. For example, engine warm-up, the bane of all Prius, the Prime handles by running in EV while the engine gently warms up. Then a couple of minutes later, the warmed engine is giving over 60 MPG in the city. The third tank went 2100 miles using EV around town. Free EVs chargers at stores and restaurants covered 1/3d of those miles. Then a recent, 400 mile round trip to Knoxville and back at 58 MPG. I used radar cruise control through thick fog following local (and loco) drivers. The odometer shows 6850 miles with lifetime 105 MPG.
Gas Miser!
Great interior layout. Wonderful screen suite with lots of options on info to display. Really like the 11" screen with ability to have map on top half and something else on bottom with music title and artist along very bottom. Speedometer in middle of dash works well and helps inside of vehicle seem even more roomy. Driver cockpit is spacious and well designed (I'm a 6'2" man with a few extra pounds on my frame). Gas savings work like a charm. Babying it, I'm able to get a combined 58 mpg (based on real miles divided by gas put into tank and not just the trip computer which can suffer from 1/x issues for small x for even average trips ~40 miles where x is the gas consumed). That 58 mpg was without plugging in to charge for full EV mode. Plugging in is simple and running in full EV mode, the car runs like a champ. Just don't expect Camaro performance, but who would ever think that way about a Prius Prime anyways? Overall range > on a single tank is wonderful, especially since my work commute is 90 miles round trip -- I'm back to being able to fill up once a week instead of every fourth day. Bought in Dec 2016.
Prius prime advanced far better than the last
So far my favorite generation. The seats are very comfortable. It achieves what you want it to do. Which is great gas mileage. I do recommend a 240 V charger. I got one for less than $300 installed it myself and takes less than two hours to get a full charge of 22+ miles of electrical mode. The lane departure assist is fairly weak. I wish it was more assisting in putting the car back in the middle of the road. You do you have to wash your car a lot to keep the sensors clean so they operate properly. I do enjoy the adaptive cruise control. I drive a lot about 30,000 miles a year. I also love the heated steering wheel even more than the heated seats. I like the styling of the car. And the headlights are amazing at lighting up the road and giving you optimal visibility rain or shine. The menu is a little bit confusing at first but you'll get the hang of it. It does give you lots of options on how to customize your settings etc. the big downside is the Chi charger it only works on Samsung phones. Not iPhones. I used to own a 2010 Prius. But This car is far more better looking. The JBL stereo is just so so. Nothing fancy I thought it would be better. It does the job but I wouldn't mind a better upgrade. I average 55 to 60 miles a gallon using hybrid mode. And I get 22 to 25 miles on electrical after I plug it in. One downside is driving fast. For example cruising at 75 mph or more I'll get about 47 miles per gallon.

2017 Toyota Prius Prime for Sale

Toyota Prius Prime 2017 Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) Blizzard Pearl Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,713
Est.Loan: $618/mo
Great Deal!
Great Deal!
$4,269 Below Market
View details
Dealer Notes

In a class by itself! This Toyota won't be on the lot long! This vehicle glistens in the crowded hatchback segment! Top features include a split folding rear seat, delay-off headlights, heated steering wheel, and a blind spot monitoring system. Smooth gearshifts are achieved thanks to the 1.8 liter 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. We pride ourselves on providing excellent customer service. Please don't hesitate to give us a call.

Toyota Prius Prime 2017 Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) Magnetic Gray Metallic Moonstone leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,517
Est.Loan: $614/mo
Great Deal!
Great Deal!
$6,022 Below Market
Blizzard Pearl Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,638
Est.Loan: $617/mo
Fair Deal!
Fair Deal!
$762 Below Market
Blizzard Pearl Moonstone leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,837
Est.Loan: $620/mo
Fair Deal!
Fair Deal!
$751 Below Market
View details
Dealer Notes

You won't want to miss this excellent value! Both practical and stylish! Toyota prioritized comfort and style by including: heated steering wheel, blind spot sensor, and a split folding rear seat. Smooth gearshifts are achieved thanks to the efficient 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. Our knowledgeable sales staff is available to answer any questions that you might have. They'll work with you to find the right vehicle at a price you can afford. Stop in and take a test drive!

Blizzard Pearl Moonstone leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,763
Est.Loan: $619/mo
Fair Deal!
Fair Deal!
$799 Below Market
View details
Dealer Notes

You may qualify for other college graduate or military rebates. Prices exclude tax, tags, and $200 processing charge. We try to confirm the accuracy of each listing. However, please call to confirm vehicle availability, equipment and price. *DARCARS is not responsible for errors in listings.

Magnetic Gray Metallic Moonstone leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,243
Est.Loan: $609/mo
Magnetic Gray Metallic Moonstone leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,442
Est.Loan: $612/mo
Waldorf Toyota(19)
41.8 mi away
Good Deal!
Good Deal!
$1,538 Below Market
Classic Silver Metallic Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,751
Est.Loan: $607/mo
View details
Dealer Notes

Advanced Package (Day & Night Inside Rear-View Mirror, Fog Lamps, and Intelligent Clearance Sonar w/Parking Assist), All-Weather Floor Liner Package, Carpet Mat Package, Preferred Accessory Package (Rear Bumper Applique), 1.8L 4-Cylinder DOHC 16V VVT-i, 10 Speakers, 4-Wheel Disc Brakes, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Anti-whiplash front head restraints, Auto High-beam Headlights, Auto-dimming Rear-View mirror, Automatic temperature control, Blind spot sensor: Blind Spot Monitor (BSM) warning, Body Side Moldings, Brake assist, Bumpers: body-color, Delay-off headlights, Distance-Pacing Cruise Control, Driver door bin, Driver vanity mirror, Dual front impact airbags, Dual front side impact airbags, Electronic Stability Control, Emergency communication system, Entune App Suite, Entune Multimedia Bundle, Exterior Parking Camera Rear, Four wheel independent suspension, Front anti-roll bar, Front Bucket Seats, Front Center Armrest w/Storage, Front fog lights, Front reading lights, Garage door transmitter: HomeLink, Heads-Up Display, Heated door mirrors, Heated Front Bucket Seats, Heated front seats, Heated steering wheel, Illuminated entry, Knee airbag, Low tire pressure warning, MP3 decoder, Navigation System, Occupant sensing airbag, Outside temperature display, Overhead airbag, Overhead console, Panic alarm, Passenger door bin, Passenger vanity mirror, Power door mirrors, Power driver seat, Power steering, Power windows, Prime Apps, Radio: Entune Prem JBL Audio w/Integrated Nav, Rain sensing wipers, Rear anti-roll bar, Rear seat center armrest, Rear window defroster, Remote keyless entry, SofTex Seat Trim, Speed control, Split folding rear seat, Steering wheel mounted A/C controls, Steering wheel mounted audio controls, Telescoping steering wheel, Tilt steering wheel, Traction control, Trip computer, and Variably intermittent wipers. *Your additional costs are sales tax, tag and title fees for the state in which the vehicle will be registered, any dealer-installed options (if applicable) and a dealer processing fee ($299 Maryland; not required by law); ($141 Pennsylvania). Prices are subject to change, and prior sales are excluded from these offers. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealer.

Magnetic Gray Metallic Moonstone leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,507
Est.Loan: $603/mo
Great Deal!
Great Deal!
$4,217 Below Market
View details
Dealer Notes

Check out this 2017! A comfortable ride with room to spare! Toyota prioritized practicality, efficiency, and style by including: a blind spot monitoring system, rain sensing wipers, and remote keyless entry. It features a continuously variable transmission, front-wheel drive, and a 1.8 liter 4 cylinder engine. You will have a pleasant shopping experience that is fun, informative, and never high pressured. Please don't hesitate to give us a call.

Classic Silver Metallic Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,368
Est.Loan: $600/mo
Fair Deal!
Fair Deal!
$1,695 Below Market
View details
Dealer Notes

What a great deal on this 2017 Toyota! It offers the latest in technological innovation and style. Toyota prioritized fit and finish as evidenced by: front fog lights, heated steering wheel, and a blind spot monitoring system. It features an automatic transmission, front-wheel drive, and a 1.8 liter 4 cylinder engine. You will have a pleasant shopping experience that is fun, informative, and never high pressured. Stop by our dealership or give us a call for more information.

Magnetic Gray Metallic Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,243
Est.Loan: $599/mo
Jones Toyota(4)
67.6 mi away
Blizzard Pearl Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,638
Est.Loan: $617/mo
Great Deal!
Great Deal!
$4,268 Below Market
View details
Dealer Notes

This Toyota won't be on the lot long! It offers the latest in technological innovation and style. The following features are included: tilt and telescoping steering wheel, cruise control, and a blind spot monitoring system. It features a front-wheel-drive platform, an automatic transmission, and a 1.8 liter 4 cylinder engine. Our sales reps are extremely helpful knowledgeable. We'd be happy to answer any questions that you may have. Stop in and take a test drive!

Magnetic Gray Metallic Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,243
Est.Loan: $609/mo
Great Deal!
Great Deal!
$4,217 Below Market
View details
Dealer Notes

You won't want to miss this excellent value! This hatchback hits the mark with consumers demanding economical versatility! Top features include rain sensing wipers, heated door mirrors, lane departure warning, and a blind spot monitoring system. Smooth gearshifts are achieved thanks to the efficient 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. We pride ourselves in consistently exceeding our customer's expectations. Please don't hesitate to give us a call.

Classic Silver Metallic Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,368
Est.Loan: $611/mo
Great Deal!
Great Deal!
$4,249 Below Market
View details
Dealer Notes

This vehicle won't be on the lot long! This is a superior vehicle at an affordable price! All of the following features are included: front fog lights, rain sensing wipers, and much more. It features a front-wheel-drive platform, an automatic transmission, and a 1.8 liter 4 cylinder engine. We pride ourselves on providing excellent customer service. Please don't hesitate to give us a call.

Titanium Glow Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,243
Est.Loan: $610/mo
Great Deal!
Great Deal!
$4,156 Below Market
View details
Dealer Notes

This vehicle won't be on the lot long! A comfortable ride with plenty of style! Top features include a split folding rear seat, 1-touch window functionality, a built-in garage door transmitter, and remote keyless entry. It features a front-wheel-drive platform, an automatic transmission, and a 1.8 liter 4 cylinder engine. You will have a pleasant shopping experience that is fun, informative, and never high pressured. Stop by our dealership or give us a call for more information.

Classic Silver Metallic Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,368
Est.Loan: $611/mo
Great Deal!
Great Deal!
$4,256 Below Market
View details
Dealer Notes

Check out this 2017! This is an excellent vehicle at an affordable price! Top features include front fog lights, air conditioning, cruise control, and 1-touch window functionality. It features an automatic transmission, front-wheel drive, and a 1.8 liter 4 cylinder engine. Our team is professional, and we offer a no-pressure environment. We'd be happy to answer any questions that you may have. Call now to schedule a test drive.

Classic Silver Metallic Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,243
Est.Loan: $608/mo
Great Deal!
Great Deal!
$4,225 Below Market
View details
Dealer Notes

Check out this 2017! Generously equipped and boasting stylish interior comfort, this vehicle challenges all competitors, regardless of price and class! All of the premium features expected of a Toyota are offered, including: tilt and telescoping steering wheel, lane departure warning, and more. Smooth gearshifts are achieved thanks to the efficient 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. Our team is professional, and we offer a no-pressure environment. They'll work with you to find the right vehicle at a price you can afford. Come on in and take a test drive!

Blizzard Pearl Black leatherette
New 2017Toyota Prius PrimeAdvanced
MSRP:$34,638
Est.Loan: $617/mo
Great Deal!
Great Deal!
$4,268 Below Market
View details
Dealer Notes

You won't want to miss this excellent value! This is an exceptional vehicle at an affordable price! Top features include rain sensing wipers, a built-in garage door transmitter, lane departure warning, and a blind spot monitoring system. It features a front-wheel-drive platform, an automatic transmission, and a 1.8 liter 4 cylinder engine. We pride ourselves in the quality that we offer on all of our vehicles. Please don't hesitate to give us a call.

2017 Toyota Prius Prime Overview

The 2017 Toyota Prius Prime is offered in the following submodels: . Available styles include Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), and Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT).

What do people think of the 2017 Toyota Prius Prime?

Consumer ratings and reviews are also available for the 2017 Toyota Prius Prime and all its trim types. Overall, Edmunds users rate the 2017 Prius Prime 4.5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2017 Prius Prime.

Edmunds Expert Reviews

Edmunds experts have compiled a robust series of ratings and reviews for the 2017 Toyota Prius Prime and all model years in our database. Our rich content includes expert reviews and recommendations for the 2017 Prius Prime featuring deep dives into trim levels and features, performance, mpg, safety, interior, and driving. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.

Our Review Process

This review was written by a member of Edmunds' editorial team of expert car reviewers. Our team drives every car you can buy. We put the vehicles through rigorous testing, evaluating how they drive and comparing them in detail to their competitors.

We're also regular people like you, so we pay attention to all the different ways people use their cars every day. We want to know if there's enough room for our families and our weekend gear and whether or not our favorite drink fits in the cupholder. Our editors want to help you make the best decision on a car that fits your life.

What's a good price for a New 2017 Toyota Prius Prime?
2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $34,766. The average price paid for a new 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $4,251 below the manufacturer’s MSRP.

Edmunds members save an average of $4,251 by getting upfront special offers. The estimated special offer price in your area is $30,515.

The average savings for the 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 12.2% below the MSRP.

Available Inventory:

We are showing 49 2017 Toyota Prius Prime Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

Which 2017 Toyota Prius Primes are available in my area?

Shop Edmunds' car, SUV, and truck listings of over 6 million vehicles to find a cheap new, used, or certified pre-owned (CPO) 2017 Toyota Prius Prime for sale near. There are currently 62 new 2017 Prius Primes listed for sale in your area, with list prices as low as $30,314 and mileage as low as 0 miles. Simply research the type of car you're interested in and then select a car from our massive database to find cheap vehicles for sale near you. Once you have identified a used vehicle you're interested in, check the Carfax and Autocheck vehicle history reports, read dealer reviews, and find out what other owners paid for the 2017 Toyota Prius Prime. Then select Edmunds special offers, perks, deals, and incentives to contact the dealer of your choice and save up to $6,022 on a used or CPO 2017 Prius Prime available from a dealership near you.

Why trust Edmunds?

Edmunds has deep data on over 6 million new, used, and certified pre-owned vehicles, including rich, trim-level features and specs information like: MSRP, average price paid, warranty information (basic, drivetrain, and maintenance), features (upholstery, bluetooth, navigation, heated seating, cooled seating, cruise control, parking assistance, keyless ignition, satellite radio, folding rears seats ,run flat tires, wheel type, tire size, wheel tire, sunroof, etc.), vehicle specifications (engine cylinder count, drivetrain, engine power, engine torque, engine displacement, transmission), fuel economy (city, highway, combined, fuel capacity, range), vehicle dimensions (length, width, seating capacity, cargo space), car safety, true cost to own. Edmunds also provides tools to allow shopper to compare vehicles to similar models of their choosing by warranty, interior features, exterior features, specifications, fuel economy, vehicle dimensions, consumer rating, edmunds rating, and color.