We have had the Impreza Sport Premium about three weeks now and I am impressed. That is saying a lot after trading in my 2008 Infiniti M35. I decided the Impreza is a more practical car for our needs (late 30s with boys). Doubled our gas mileage. Enough room in the rear seat for two car seats and my wife if she chooses to sit there. Plenty of leg room. Huge cargo volume with seats folded down. Seat bottoms are longer than other cars for more leg support. Other's shorten the seat to bump leg room numbers. Fun to drive especially with paddle shifters. All wheel drive handling is fantastic, especially in the rain. This is my first AWD car and I am hooked. Very happy with my decision.
I consider Bluetooth a safety feature. This Bluetooth does not synchronize with the phone's contact list. You need to manually enter each contact. For each, you need to manually enter the phone number by scrolling a thumb wheel for each number, and then you say the name. When I said "Larry" it told me I had to have 2 syllables. When I said "Drywall John" it said it was too similar to "Larry Cell"! You cannot input the name, so for a list of phone numbers, you get numbers but no associated names. It would not recognize my wife's voice since it only knew my voice. When we renamed contacts using my wife's voice, it would no longer recognize my voice. This system is an embarrassment to Subaru.
I'm a 28 yr old male, combat arms in the Army, who is really into what I call "adventure time." So I wanted something that looked nice, got decent mpg, and could take me where ever I wanted to go. Enter my 2013 Impreza Sport Limited. A treat to myself with my money from the 'Stan. My ol' lady likes to tease me and say it is a station wagon, but meh, I LOVE it. My only two gripes: with the A/C on, it accelerates like a granny on a scooter; and even after almost 11,000 miles I'm still getting only 26 mpg mixed driving. I by no means drive like an old person, but I don't have a lead foot either... so I'm a little disappointed in that. Other than that, I'm a fan for life.
I have moved from a Honda Civic to the 2013 Impreza. Car drives much better than the Civic, about the same gas mileage with a lot less road noise. Seats are better than the Civic, most of the interior is on par or better.
I traded in my VW Jetta sedan a month ago for the Impreza hatchback. As the salesperson informed me during the "I'm still looking" phase, people buy Subarus for the "waist down" performance, as they lack many of the luxuries that other car makers add as perks. Having said that, the leather is good quality, the car handles very well (can't wait to get it in the snow!), and it's got a decent backseat and storage for the daily haul. Bluetooth and USB are decent, but stereo very generic. Controls are simple. Continuously Variable Transmission (CVT) is interesting...takes some getting used to. One month in, and I'm a happy customer!