2024 Lotus Emira

But in this demanding segment the going won't be easy for the Emira. It enters a market ripe with mid-engine competition, including the high-value Chevrolet Corvette Stingray and the highly engaging Porsche 718 Cayman. Starting at over $90,000, the Emira is not an entry-level sports car,  though Lotus has traditionally succeeded by leveraging low weight and stunning chassis dynamics to produce models that are more than the sum or their parts — or price tags.

This newest Lotus offers a 400-horsepower supercharged V6 (supplied by Toyota and tuned by Lotus) driving the rear wheels through a six-speed manual or six-speed automatic transmission. Late in 2023 Lotus will add a 360-horsepower four cylinder version paired with a dual-clutch automatic. Expect the V6-powered Emira to accelerate to 60 mph in the mid 4-second range.

We're not so sure how well the Emira's lack of a front trunk will be received when both of its main competitors offer meaningful storage in that location. There is a small rear trunk and enough space for a carry-on sized bag behind each seat.

And in a distinct about face for the brand, there's been a substantive push for a quieter, more upscale interior, including a high-end audio system. Every millimeter of the Emira's interior is covered in leather or synthetic suede — a far cry from the bare aluminum we've experienced in other Lotuses. Times are changing, and even Lotus is changing with them. We now live in a world where the brand that made its name by simplifying and adding lightness will make its future with well-finished sports cars and — gasp! — even an SUV.