My family has had a Volvo since 1981 and therefore it was not a difficult choice to purchase the XC90. The interior is typical Volvo (little bit too tight) but with the highest quality to find. All seats are strong and comfortable - not just the front seats as in some other SUVs.
The beautiful and complete design of the interior and the assurance that you are sitting in a very save car.
Easier access to third row might be improved (compared to the Mazda CX9).