Step 5: Create Ads That Sell
Think about what you are telling people when you write your ad. Little words convey a lot. Besides the price, your ad should also include the year, make, model and trim level of the car you are selling along with the mileage, color, condition and popular options.
When creating "For Sale" signs or putting an ad online, you have an opportunity to show how eager you are to sell the car. Do this with the following abbreviations and phrases:
Must Sell!: This often means the seller is leaving town and needs to dump the car at a fire sale price.
OBO: This stands for "or best offer" and it indicates that you are willing to entertain offers below the stated price. This usually means you are eager to sell the car.
Asking price: This also communicates the feeling that you will negotiate, but it is one notch below OBO on the eagerness scale.
Firm: This word is used to rebuff attempts to negotiate. It indicates that you aren't in a hurry to sell the car you are most interested in getting your price.
Next: Showing Your Car
To find a dealership that knows how to treat shoppers right, please visit Edmunds.com's Dealer Ratings and Reviews.