My neighbor and I bought vehicles at the same time. I bought the Tahoe and he bought the Expedition. We constantly rib each other about whose is better! Upon first drives, they both were very good vehicles. The Tahoe softer, and the Ford more nimble. Nearly a year later, I rode with him last week. His is still quiet. Mine squeaks, rattles, has highway wind noise. I never thought I'd say this, but I did not want to get back in my Chevy after riding in his year old Ford. Sorry, GM, it's good on test drives and initial quality, but just doesn't hold together as well as your competitor.
Soft ride, strong engine, OnStar
Where do I start? Build a truck that drives the same a year after you built it as when you bought it, (My driving is 90% interstate, and it has never been off the pavement).