2020 Rolls-Royce Dawn

Rolls-Royce ownership is about many things, but the sense of occasion as you approach, step into and drive one is the ultimate draw. It's not the fastest super-luxury car you can buy, or the best-handling, or the most technologically advanced. But nothing whisks you along a route and wafts you down a road quite like a Roller.

The 2020 Rolls-Royce Dawn is the company's four-seat convertible, or "drophead coupe" in the automaker's parlance. It shares fundamentals with the Rolls-Royce Wraith coupe, but it has mostly bespoke bodywork and engineering modifications to account for the missing architecture associated with its fabric convertible top. You can open or close the top in 22 seconds at speeds up to 31 mph, and when the car is buttoned up, Rolls-Royce claims the Dawn is just as quiet inside as the Wraith.

A turbocharged 6.6-liter V12 engine supplies plenty of power, accelerating the Dawn to 60 mph in a touted 4.7 seconds on the way to a top speed of 155 mph. Dynamic accelerator pedal mapping and GPS satellite-aided shifting help the Dawn immediately respond to driver requests for power. Fuel economy is not this car's forte — it is rated by the EPA at 14 mpg in combined driving.

Naturally, the Dawn is beautifully tailored and equipped, but some features that you might expect to be standard are on the options list, such as ventilated front seats, a high-end audio system and advanced driving assistance systems. But when money is no object, value isn't a part of the lexicon in a traditional sense. Rather, the value in the 2020 Rolls-Royce Dawn is being able to customize the limited-production car in such a way that it's likely you'll own the only example ever built to that specification.