I've owned performance oriented cars of all stripes. This is my first tilt into the luxury side of the equation. I've had two previous Jaguars and loved them, being fast, comfortable and beautiful. I like the fact that these cars stand apart from the German crowd. They offer color choices and interior choices unlike the German boredom. BTW I've owned several German cars too.
UPDATE: This is still my favorite of all the cars I've owned. It is rock solid and quiet at cruise speeds, corners superbly, and is very reliable. Inept dealer service has been the only drawback - having to return to the dealer 4 times to reset the service indicator warning. Simply the best car I've owned. After many Mercedes, I grew tired of their mundane interiors, and lately their Rube Goldberg exterior styling. The interior is measureably more luxurious and inviting than any Mercedes we've owned. The doors close with a solid "thunk"' reflecting the quality. Instrumentation is straightforward, and the audio quality is far beyond anything we've heard from Mercedes. Despite the negative reviews of the audio/navigation system, we've found this system much more user friendly, and programs easier than Mercedes clunky system.
Always thought I'd wind up with a Mercedes-Benz or Lexus. Looked at E-Class Mercedes and Lexus ES and GS. Found the Mercedes interior disappointing. Sitting in both Lexus models was like sitting inside a computer: soulless and cold. No personality or warmth at all. Sitting in my AWD XJ is like being in a leather chair in an English gentleman's club. Plenty of power, excellent handling. Design and build quality both superb. A bigger car than I actually wanted, but, when we sat in it, my wife and I just looked at each other and knew we'd found our car.
After you buy one you will not want to drive anything but a Jaguar. I have owned many fine cars but the Jag is so comfortable, quiet, plush, and powerful, it makes my Lincolns, and Mercedes pale by comparison, and the Jag costs less than the my Benz. Since purchase in 2013, nothing has broken. For required service the dealer picks up my car and leaves me a new Jag to use and delivers my car back to me. On trips the Jag delivers 30 mpg ! Where ever I go people look at it and comment how good it looks. Back seat passengers are in awe of the space. I am about to buy another one. I dislike only one thing, the engine shuts off at stop lights etc and restarts when you take your foot off the brake, very stupid idea, thank goodness there is an "eco" button to disable it.