This car started out as my mom's, she drove it for six years and then passed it down to me when my car bit the dust. It just feels like an all around great ride, smooth, classy, and reliable. Very few trips to the shop each year, usually one thing at a time, the kind of problems that come with an aging auto. At best I've been able to squeeze 29 or 30 mpg on long highway drives, of which I've been doing a lot of. My favorite part about reading other I-30 reviews is how long everyone intends to keep theirs until 300,000 miles. I'm passing mine down to my younger brother, in favor of a newer car. No doubt it'll keep running.
The heated seats were a big selling point for my mom.
The factory rims are not so great. Look at any I-30's rims and you'll see excessive erosion that can lead to air leaks.