I bought my Yaris Liftback after selling a new 2007 VW Rabbit which was not a good fit for me. The Yaris is everything the Rabbit is not: fun, light, thrifty, nimble, and solidly built. I'm 50, and I grew up driving basic cars so the simple nature of the Yaris really appeals to me. Great visibility, light and intuitive controls, roomy (I'm 6'5" & 175 lbs), practical, and very frugal with fuel. So far, I'm a very happy new owner.
Very easy to service (oil/filter changes, and basic maintence is a snap), very good interior ergonomics and sight lines, cool interior and exterior design, Toyota quality.
Make a tach standard on the Liftback, add a bit more power to the stereo so I can hear my iPod better, and rethink the dangling seatbelt thingie in the back - otherwise I love it.
† Edmunds.com received the highest numerical score in the proprietary J.D. Power 2014 Third-Party Automotive Website Evaluation Study℠. Results based on responses from 3,381 responses, measuring 14 companies and measures third-party automotive website usefulness among new and used vehicle shoppers. Proprietary study results are based on experiences and perceptions of owners surveyed from January 2014. Your experiences may vary. Visit jdpower.com.