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Mercedes-Maybach EQS 680 SUV Priced: It's A Lot

But to the ultra-rich it's just another drop in the bucket

2024 Mercedes-Maybach S680 SUV front
  • The 2024 Mercedes-Maybach EQS 680 SUV finally has a price to match its bourgeois vibe.
  • At $181,050 it's one of the most expensive new Mercedes-Benz products you can buy.
  • For that you get a lot of leather, a lot of tech, and a lot of exclusivity.

Maybachs have represented the pinnacle of Mercedes' luxury efforts since the early 1960s. Today it signals to the world that you are more than just a businessperson in a bog-standard S-Class. Oh no, instead you are an oligarch, a head of state, or just a tech billionare who refuses to give up the Apple Watch for a Patek Philippe. Regardless of which status you occupy, these Maybachs are for you, dear billionaire. And now you'll know just how small of a dent the new 2024 Mercedes-Maybach EQS 680 SUV will make in your coffers.

At $181,050, the brand's first foray into the world of electric SUVs is one of the most expensive products Mercedes will sell you, but that won't matter to the ultra-wealthy. What matters more is likely just the badge — there are dozens of them dotted around the interior and exterior of the car — and maybe the sheer square footage of leather that's made available to you when you make the step from basic Benz to Maybach.

2024 Mercedes-Maybach S680 SUV dashboard

For all that money you do get plenty of standard kit. The powertrain is a dual-electric motor setup, and it makes a total of 649 horsepower and 700 lb-ft of torque. So the power figures are suitably large. What about the rest? Well you get the MBUX Hyperscreen display, which is made up of a 17.7-inch OLED center screen, a 12.3-inch passenger display, and 12.3-inch instrument cluster. That's a lot of screen, but it doesn't stop there. You also get two 11.6-inch displays (one for each rear passenger), a Burmester 4D sound system with Dolby Atmos (it's loud enough, trust us), and the option of the Executive rear-seat package, which nets folding rear tables for doing business things on, heated/cooled cupholders, and heated rear armrests. It's free of charge, so why not?

The $25,000 Maybach Night Series design package makes the whole thing a little more sinister. You get 21-inch wheels that are specific to this pack, a natural herringbone pattern on some dark walnut wood inlays, dark Nappa leather seating, and dark chrome all over. There's actually more, like rose gold pins within the headlights, a touch so minute you may never even notice it. The EQS Maybach is now available for order, so if this ultra-luxe barge lights your fire, head on over to your local Benz dealer.

2024 Mercedes-Maybach S680 SUV rear 3/4

Edmunds says

If electric luxury is for you, this car is likely the ultimate expression. Let's just hope you don't have to buy another mansion with another 10-car garage to fit it into your fleet.