Do You Say 'Audi' Wrong? The Q6 E-Tron Has Your Back

The electric SUV's voice assistant was designed to work no matter how you pronounce "Audi"

2025 Audi Q6 E-tron front 3/4
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  • The Audi Q6 E-tron SUV has an updated infotainment system with an AI voice command assistant.
  • Because some people mispronounce "Audi," the company designed the system to work no matter what.
  • The Q6 E-tron and SQ6 E-tron hit dealers in the coming weeks.

A lot of Americans say "Audi" wrong without knowing. And for better or worse, Audi not only recognizes this inconsistency in pronunciation, but has programmed the infotainment system in the new Q6 E-tron electric SUV to work around it.

The correct way to say "Audi" is "ow-dee." But Barry Hoch, the company's senior director of product planning, knows there are a ton of people out there — like my dad — who say "aw-dee." It's a surprisingly common thing in the Midwest, and with Hoch being from Michigan, he hears it all the time.

The new Q6 E-tron has an updated multimedia system that incorporates an AI virtual assistant, where you can say, "Hey, Audi," and then give the car any command your heart desires. "Turn on my heated seat." "Navigate to Taco Bell." "Call Nick Yekikian." All the usual stuff. Hoch said this command works regardless of how you pronounce "Audi," and after trying it in a Q6 E-tron, I can confirm that saying "aw-dee" works, even if it makes me cringe.

2025 Audi Q6 E-tron interior

The 2025 Audi Q6 E-tron starts at $65,095, including $1,295 for destination, and can be had with either rear- or all-wheel drive. The base car comes with 322 horsepower and an EPA-estimated range of 321 miles, while the AWD version packs 456 hp and an estimated range of 307 miles. If you need even more power, there's the 2025 SQ6 E-tron, which starts at $74,195, offers 509 hp and has an EPA range estimate of 275 miles.

Stay tuned for full driving impressions of the U.S.-spec Audi Q6 and SQ6 E-tron models next week.

2025 Audi Q6 E-tron front 3/4
Steven Ewingby

Steven Ewing has worked in the automotive industry since 2003. In that time, he's written thousands of articles and tested just as many vehicles. Steven is Edmunds' director of editorial content and has previously been on staff at Winding Road magazine, Autoblog, Motor1.com, CNET, and was the U.S. correspondent for Top Gear magazine. Steven has also contributed to Automobile magazine, Car and Driver, The Drive, Jalopnik, Porsche Panorama, and dozens of other publications. In his spare time, Steven loves to play the drums, cook, and drive his 2000 BMW M Roadster.

Kathleen Clontsedited by

Kathleen Clonts has worked in the automotive industry since 2014 and has copy-edited thousands of vehicle reviews and stories about cars and the auto industry in that time. Kathleen is the Edmunds editorial team's copy chief and previously worked as the senior copy editor for Automobile Magazine.

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