Edmunds True Market Value (TMV®) pricing is a powerful tool that helps you identify a good deal on a new or used car. Based on actual sales data, TMV is a guide to what other people in your area paid for the same car.
Knowing the TMV price helps you gain insight on a price quote and negotiate the price of a new car as well as the value of your trade-in vehicle. Additionally, private-party buyers and sellers can use TMV to set the price of used cars.
If you're buying a new car, you can see TMV pricing on Edmunds once you've selected a car's manufacturer, model, trim level (style) and options. It is important to get these details right or you may get incorrect results that can lead to misunderstandings at the dealership.
Edmunds displays TMV pricing of a new car along with two other key pieces of information: the invoice price of a car (roughly what the dealer paid for it) and the manufacturer's suggested retail price (MSRP), which is also known as the sticker price. Used-car appraisals will show different figures. More on that later.
TMV is essential information for you as a car shopper because cars sell at very different prices, depending on their availability and popularity. Knowing TMV allows you to make an offer that a dealer will immediately recognize as reasonable. That means negotiations will take less time and be more relaxed. TMV is also built into the Edmunds tablet and smartphone phone apps so you can check TMV pricing while you're on the car lot. If you need further clarification or if you'd like to bounce pricing information off someone, take a few minutes to tell us about your situation and we'll pair you with your very own Edmunds car-buying expert for free assistance. By answering a few questions about your upcoming purchase, you'll give us a better picture of your situation so we can make recommendations.