The 2019 Edmunds Buyers Most Wanted Awards recognize the most in-demand vehicles in 17 segments, based on overall sales figures, average time on the lot, and shopper interest data on Edmunds. These awards celebrate the most popular vehicles among shoppers and recognize the cars winning both the hearts and wallets of car buyers.
Honda again dominated the 2019 Edmunds Buyers Most Wanted Awards, holding steady at four vehicles out of 10 in the standard categories. Honda took home honors for the Civic, the CR-V, the Accord and the Odyssey in the Compact Car, Compact SUV, Midsize Car and Minivan segments, respectively. Toyota and Ford came in second with two wins each, and Chevrolet and Chrysler each brought home one.
In the luxury categories, Mercedes and Lexus took home two trophies each. Mercedes earned honors for the S-Class for Luxury Large Car and the C-Class for Luxury Compact Car, while the Lexus ES 350 and the RX 350 won in the Luxury Midsize Car and Luxury Midsize SUV classes, respectively. Porsche, Audi and Lincoln rounded out the luxury categories with one winner each.
Edmunds analyzed data from the first nine months of 2018 for all qualifying new models on sale during that time to determine the winners in each of the 17 segments of the 2019 Edmunds Most Wanted Awards. For each segment, Edmunds identified the models with the highest levels of two types of shopper consideration based on Edmunds site activity, the highest sales and the lowest average days-to-turn. Edmunds equally ranked each of the four data sets to determine the winner in each segment.
The full list of the 2019 Edmunds Buyers Most Wanted Award winners:
Buyers Most Wanted Compact Car - Honda Civic
The best-selling Honda Civic remains a top contender for car shoppers even in a market dominated by SUVs and crossovers. An excellent vehicle all around, the Civic is available in such a wide variety of styles and powertrains that competitors in this segment just can't beat this perennial shopper favorite.
Buyers Most Wanted Compact SUV - Honda CR-V
The Honda CR-V's longevity keeps it top of mind with shoppers in this crowded and competitive segment. Bolstered by Honda's well-earned reputation for reliability, the CR-V remains one of the top-selling small SUVs on the market.
Buyers Most Wanted Luxury Compact Car - Mercedes-Benz C-Class
Once again, the Mercedes C-Class reigns supreme among a class of other heavy hitters. Impeccable craftsmanship, cutting-edge features and Mercedes' trademark luxury ensure the C-Class remains the top-selling car in this segment.
Buyers Most Wanted Luxury Compact SUV - Audi Q5
Besting the competition in this booming segment is no small feat for Audi. Redesigned in 2018, the new Q5 boasts a more powerful engine, upgraded technology and sleek good looks, all of which make it a favorite among luxury buyers looking for something different.
Buyers Most Wanted Midsize Car - Honda Accord
In the battle of redesigns, the Honda Accord bested the Toyota Camry for favorite midsize car for the third straight year. Though SUVs have stolen some of the thunder from this category, the Accord's new and improved interior and turbocharged yet fuel-efficient engines remind us why it remains one of the most popular cars in America.
Buyers Most Wanted Midsize SUV - Toyota Highlander
Toyota has clearly found the right formula with the Highlander as it once again takes top honors in one of the hottest segments on the road. The Highlander's combination of just-right sizing, safety features, fuel economy and pricing hits the sweet spot for most families looking to upgrade to an SUV.
Buyers Most Wanted Midsize Truck - Toyota Tacoma
The midsize truck category is small but mighty, and the Toyota Tacoma towered over the competition. The fastest and best-selling midsize truck on the market, the Tacoma has been around forever, but its popularity among buyers remains at an all-time high.
Buyers Most Wanted Luxury Midsize Car - Lexus ES 350
The Lexus ES 350 is a well-rounded vehicle, with plenty of comfort, safety and technology features, so it's easy to see why it tops shoppers' lists for the third year in a row. A benchmark vehicle for all others in this competitive class, it's worth keeping an eye on the all-new version arriving in 2019.
Buyers Most Wanted Luxury Midsize SUV - Lexus RX 350
Popular even before SUVs were popular, the best-selling Lexus RX 350 is the gold standard for what a luxury SUV should be. Its longevity and popularity with shoppers are paying dividends for Lexus in one of the most competitive segments in the industry.
Buyers Most Wanted Large Car - Chrysler 300
FCA has hit its stride with the Chrysler 300, and its popularity with shoppers after almost a decade is an impressive feat. It's clear that the Chrysler 300's variety of options and trademark bold styling continue to serve it well in the category.
Buyers Most Wanted Large SUV - Chevrolet Tahoe
The best-selling large SUV, the Chevy Tahoe is a pioneer in the category and a classic that never seems to fall out of favor with SUV buyers.
Buyers Most Wanted Large Truck - Ford F-150
Trucks are hot, and the hottest of all is the Ford F-150. Brand loyalty dominates in this category, and Ford loyalists beat out those from Chevy and Ram to ensure the F-150 stays top of mind with shoppers and ahead of the pack in sales.
Buyers Most Wanted Luxury Large Car - Mercedes-Benz S-Class
No other car embodies its class like the Mercedes S-Class, and for that reason, it remains the definitive choice for many luxury car buyers. The flagship S-Class comes in an almost infinite array of options, from entry-level luxury to full-on opulence. But no matter the trim, it's obvious that Mercedes prioritizes keeping the S-Class at the pinnacle of the luxury market.
Buyers Most Wanted Luxury Large SUV - Lincoln Navigator
The totally redesigned Lincoln Navigator represents a huge shake-up in the luxury large SUV category and is the comeback story of the year in the industry. Shoppers flocked to the Navigator almost faster than Lincoln could make them, stamping the Navigator as the fastest-selling vehicle in its class. It's quite a turnaround for the nameplate and a big win for the brand.
Buyers Most Wanted Minivan - Honda Odyssey
Fresh from a redesign, the Honda Odyssey once again proves that minivans are a top choice for many American families despite the rising tide of SUVs. SUVs just can't match the practicality and flexibility of a top-notch minivan, and the new Odyssey is a cut above the competition with a host of new upgrades and features families will love.
Buyers Most Wanted Sports Car - Ford Mustang
Few sports cars can rival the Mustang's performance-to-dollar ratio. It was the best-selling sports car this year, proving that even bold moves like dropping the V6 engine can't dampen shopper enthusiasm for this American icon.
Buyers Most Wanted Luxury Sports Car - Porsche 911
Once again the Porsche 911 reigns supreme in the luxury sports car category, largely because it stands as the benchmark of what a sports car should be. The 911's reputation and endless array of configurations keep it top of mind with buyers year after year.
