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Affiliate Program

What is the affiliate program?

Do you have a site that attracts visitors who are interested in buying new cars? If so, we have an opportunity for you to monetize your site and make money through the Affiliate Program.

Our program allows your sites visitors to interact with car dealers using trusted and established tools and services.

This is how it works:

1. Incorporate an banner, widget or text link on your site
2. Visitors click on your Edmunds links and are directed to
3. Your visitors submit a new car lead form or request a Price Promise certificate on
4. You get paid a commission
5. It's that easy and we handle the rest

Who is is the Internet's pioneer and leader in providing unbiased automotive information, tools and services for consumers. is the most comprehensive source of automotive information available to consumers. is the premier car shopping web site and the number one source of new car leads in the industry.

Since 1966, millions of consumers have turned to Edmunds when car shopping.

What does the affiliate program offer?

Free to join including no start up or maintenance fees.

Commission for each New and Used Car Lead Form submitted and Price Promise Certificate requested from your marketing efforts.

Custom commission terms available to top affiliates.

Many banners, widgets and text links to help promote us on your site.

Online access to detailed performance reports.

Monthly commission payouts

Full time affiliate manager dedicated to providing you with the support you need to optimize placements and increase conversion rates.

Who are affiliates?

Auto enthusiast sites

Car information sites

Financial advice sites

What are the program rules?

Our affiliate program branding guidelines need to be followed when using our creative on your site.

Only U.S.A. affiliates are accepted into the program

Websites offering incentives are not eligible to join

Only the use of Edmunds approved creative is permitted to be used on affiliate sites

All affiliate traffic must direct to a page on

All leads are required to take place on

Use of the name and trademark in an email and social marketing campaign (Facebook, Twitter, Instagram and Snapchat) is not allowed. Do not drive traffic to Edmunds through email and these social media sites.

Search bidding on the Edmunds trademark or any variation of or use of the trademark as title, description and or display URL is prohibited

How do I get started?

Register with our affiliate network partner Commission Junction using their online application. After you get approved, apply for the affiliate program.

We will review your application within 2 business days and send you a welcome email with further instructions.

If you have any questions about our affiliate program, please do not hesitate to contact the Affiliate Marketing Manager.

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Company Profile and History
Company Profile and History